Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy

****: Dec 12, 2023 1:00 EDT (10:00PDT)

Speakers:
Florian Delval,
Product Marketing Director, ActionIQAlex Dean,
Co-Founder & CEO, Snowplow

Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. That’s where we come in.

Join ActionIQ and Snowplow to see how we work together to flow every customer event in real time and enrich that data — all in one place for easy access and intelligent activation. We’ll discuss the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

You’ll discover:

• How to own your data in your marketing stack to own your ROI
• Why 2023 was the year of the composable marketing stack
• Use cases a leading media company uses with Snowplow and ActionIQ to power smarter campaigns across the lifecycle
• Considerations around generative AI and other emerging strategies for 2024

 Watch now