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Kraig Bond: How To Sell SEO as an Introvert – Lion Zeal


Kraig Bond is an SEO agency owner making multiple 6-figures a year working with various types of small businesses.

So I brought him on the show to figure out how he broke through the struggle and went from unable to sell to closing 5-figure deals off a simple phone call.

Here’s how Kraig did it, how he landed his clients, his sales strategy, and recommendations for someone trying to do the same.

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Topics Covered

  • Who is Kraig Bond? (1:46)
  • Kraig on offering multiple services as a company (3:05)
  • Referrals and moving up from first client (6:03)
  • Why Kraig’s set on his current niche (14:50)
  • How to land clients (17:53)
  • Learning sales as a skill (25:42)
  • Difficulties when you are starting out (39:29)
  • How to adopt sales when you feel left out (45:39)
  • Pursuit of growth (51:00)
  • Kraig’s sales process (54:27)





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