Learn how financial services organizations connect their teams to speed content creation and ensure a reliable audit trail.
Today’s customers expect cross-channel personalization and real-time responses, especially from large, traditional financial services firms. However, the traditional organizational structure doesn’t lend itself to the ultra-fast pace of content creation. Data is siloed, each team’s focus is narrow, and prioritization is often unclear.
Managers recognize that a shift is needed. According to a LeapPoint survey commissioned by Adobe, 83% of marketing, IT, and operations managers in financial services firms say improving customer journeys and digital experiences is their biggest non- sales-related marketing growth opportunity. But personalizing customer journeys while meeting the industry’s stringent regulatory requirements can be complicated and time-consuming.
In this eBook, you’ll learn how a modern work management system can help financial services firms create marketing content quickly while supporting detailed legal and risk-management reviews.
Sponsored by Adobe
Adobe Inc. is an American multinational computer software company headquartered in San Jose, California. It has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software.
