****: May 9, 2023 1:00 EDT (10:00PDT)
Speakers:
Mike Maloney,
Chief Data Officer, Field, North America at Snowplow
To stand out in today’s highly competitive market, marketers know that personalized experiences are the key to customer engagement and loyalty. But how do you deliver these experiences at scale?
A single unified view of your customers. With complete 360 visibility into your customer’s journey using rich first-party data, you can predict their next best action and determine the most appropriate action for them at a given time based on their individual needs and behaviors.
In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of your first-party data and create personalized experiences that captivate your customers at every touchpoint.
Join industry experts from Databricks & Snowplow to learn:
- The importance of personalized experiences in today’s competitive landscape
- How to create a data-driven Next-Best Action (NBA) strategy
- Building strong collaboration between marketing and data teams to achieve business outcomes and deliver next-gen customer experiences
Register now
Sponsored by Snowplow
Snowplow empowers more than 10,000 organizations to generate, govern and model high-quality, granular behavioral data in their own cloud. Equipped with AI and BI-ready data, teams can focus on creating pioneering data applications rather than extracting and wrangling data from CDPs or analytics platforms.
