Research Editor at Serpstat
SEO experts need tools for tasks like keyword research, internal linking setup, and SEO indicator analysis. Today, we will talk about API, which can become an excellent SEO assistant to automate routine tasks. According to our observations, API saves 23 hours per month. Now calculate how much your specialist’s hour costs and how much you’ll save. Let’s see how to use it in keyword research 🙂
API and its advantages
If you need a quick analysis of a large amount of SEO data, then the Serpstat API is the perfect solution. API stands for Application Programming Interface. It’s a set of rules that allows different software applications to communicate with each other.
Source: Geeksforgeeks
API’s advantages include checking results in seconds, fast analysis, and finding unusual solutions. All the functions are at your fingertips, from analyzing a single site to scanning involving complex estimates.
The Main Advantages of Using API for Keyword Research
Keyword research, a cornerstone of effective SEO and content marketing, entails mining and observing specific words and phrases while seeking information through search engines. This intricate process delves into comprehending key facets such as search volume, competition levels, and the relevance of these keywords to your business line.
Pursuing the perfect keywords empowers businesses to fine-tune their website content and guides your digital content strategy toward optimal visibility and relevance in the online landscape.
These benefits make API a powerful tool for SEO and keyword research:
- You can get batch data on multiple domains, URLs, and keywords.
- API can increase the quantity and breadth of data for analysis.
- There are convenient filters to sort the received data to make analyzing faster and easier.
- Specific Serpstat API methods can semantically connect keywords with SERP listings.
- Serpstat API access to a massive and continuously updated keyword database.
- A single API request can return data for 1,000 keywords, allowing you to get data for a long list of keywords quickly.
- API can be integrated with other tools for more comprehensive data analysis.
- There are a lot of training materials on working with functionalities.
How to use Serpstat API in Postman
Let’s start with a simple case — the keyword overview showing its volume, CPC, and level of competition. This will be useful, for example, to check a few seed keywords in one go.
You can provide the list of seed keywords, set positions to 20, and specify additional filtering, sorting, and negative keyword options to save your credits and get only relevant results.
This is an example of my request:
{
"id": "1",
"method": "SerpstatKeywordProcedure.getKeywordsInfo",
"params": {
"keywords": [
"steve madden sneakers",
"steve madden sneakers for women",
"steve madden shoes",
"steve madden USA",
"steve madden buy online"
],
"se": "g_us",
"filters": {
"cost_from": 0.2,
"region_queries_count_from": 20,
"minus_keywords": ["store","high heels", "men"]
}
}
}
In case your request was successful, you’ll get similar results. The most common causes of errors are:
1.Syntax error code -32700. Check your JSON request in Body and try again.
"{
""id"": null,
""error"": {
""code"": -32700,
""message"": ""Parse error"",
""data"": {}
}
}"
2.Keywords error, 32009, follow the instructions in the error message. These instructions are your guiding light, helping you navigate the troubleshooting process effectively.
""id"": ""1"",
""error"": {
""code"": 32009,
""message"": ""Not valid parameter \\'keywords\\'.
There must be a minimum of 1 items in the array"",
""data"": {}
}
}The .getKeywordsInfo method will help you to analyze the difficulty and competition level, as well as the number of results to choose the most effective seed keywords.
How to collect a keyword list in 10 minutes?
While keyword research is often perceived as time-consuming, there are streamlined approaches. Here’s a quick guide to effective keyword research:
- Define your core topic
- Generate relevant keyword ideas
- Evaluate search volume and competition
- Focus on long-tail keywords
- Continuously monitor and optimize your keyword strategy.
Once step #1 is completed, various methods can be used to generate keyword ideas.
- Analysis of direct competitors’ site
- Brainstorm, thinking about your target audience or even using ChatGPT
- Using keyword research tools like Google Keyword Planner or Serpstat.
All these methods are widely applicable and effective; however, they require much time. Therefore, we created a faster way, using the add-on for Google Spread Sheets.
