****: Nov 5, 2024 1:00 EDT (10:00PDT)
Speakers:
Colton Hathaway,
VP Technology at Northern
Nate Holmes,
Senior Manager, Product Marketing
E-commerce success hinges on making it fast and easy for shoppers to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert.
Enter composable content: an approach that empowers marketers to create, manage, and distribute content across multiple platforms. By embracing this strategy, ecommerce businesses can personalize customer experiences, streamline product discovery, and boost conversions—all while saving time and resources.
Join Colton Hathaway, VP of Technology at Northern and Nate Holmes, Senior Manager, Product Marketing for a webinar about embracing composable content and technologies to support winning e-commerce strategies.
You’ll learn:
- Winning ecommerce strategies for product discovery, driving traffic, and personalization
- How to organize different types of content to support omnichannel marketing and selling
- Ways to distribute product content to the right channels and audiences
Register now
Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world’s leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.
