Lately, the eCommerce industry has changed remarkably. And the influx of Artificial Intelligence (AI) is one of the main drivers behind this transformation.
- According to an IBM report, more than 90% of outperforming organizations are thinking about adopting AI at the enterprise level.
- Gartner reports that 37% of organizations have already used AI in some capacity.
When strategically employed in strategies for eCommerce SEO services, AI has the potential to greatly enhance sales and profitability, transforming all facets of online stores.
Let’s delve into five ways AI boosts e-commerce sales and profits.
1. Developing an SEO-Friendly Website:
An approach through which AI can help enhance sales and increase profits encompasses developing an eCommerce website optimized for Search Engine Optimization.
The table provided below showcases the essential features of an SEO-optimized website for an online store:
| FEATURES | DESCRIPTIONS | FEATURES | DESCRIPTIONS |
| Relevant Keywords | Well-researched keywords tailored to each page’s topic | Quality Content | High-quality, valuable, and relevant content |
| Clear Hierarchy | Organized site structure for easy navigation | Optimized Images | Properly compressed and labeled images |
| Responsive Design | Mobile-friendly layout for various screen sizes | User-Friendly URLs | Descriptive, readable, and short URLs |
| Internal Linking | Links to relevant pages within the website. Navigation links lead to relevant pages within the site | External Linking | Quality outbound links to trusted sources |
| Sitemap and Robots.txt | XML sitemap and robots.txt files for search engines | Social Media Integration | Links to social media profiles and sharing |
| SSL Security | Secure HTTPS connections for data protection | Valid HTML and CSS | W3C-compliant code for better performance |
| Local SEO Optimization | Location-based keywords for local search visibility | Analytics and Monitoring | Tracking tools to analyze site performance |
| Clear Hierarchy | An organized site structure with a clear hierarchy | Optimized Meta Tags | Title tags, meta descriptions, and headers |
| Fast Loading Speed | Quick page loading for enhanced user experience | Fast and Reliable Hosting | Hosting service with minimal downtime |
| Mobile-First Indexing | Design and content optimized for mobile users | Canonical URLs | Avoiding duplicate content issues |
| Schema Markup | Structured data for improved search result presentation | Regular Updates | Fresh and updated content for ongoing relevance |
| Engaging User Experience | Interactive features for visitor engagement | Analytics and Monitoring | Tools to track and assess site performance |
| Optimized Images | Compressed and appropriately labeled images | Responsive Design | Adaptable layout for various devices and screens |
| User-Friendly URLs | Readable, descriptive URLs for a better understanding | Sitemap and Robots.txt | Directing search engines and users through content |
| Mobile-First Indexing | Prioritizing mobile versions for search engine ranking | Engaging User Experience | Interactive elements for user engagement |
Additional Read: What Is SEO and Why It Is Important?
Incorporate AI tools into your eCommerce SEO strategy to expedite website development tasks and optimize SEO workflows. A tool like ChatGPT can assist you in this endeavor in multiple ways.
For example,
- Finding relevant keywords
- Generating and optimizing content
- Optimizing page URLs
- Adding links and creating XML sitemap codes
- Generating Valid HTML & CSS codes
- Crafting Structured data for improved search results.
Read the blog post for a comprehensive tutorial on how experts utilize ChatGPT for SEO.
7 Killer Ways How Experts are Using ChatGPT for SEO
2. Using Relevant Keywords for Organic Traffic
AI is helping eCommerce SEO consultants research keywords and optimize content for better search engine visibility. You can identify relevant keywords to attract organic traffic from search engines like Google, Bing, and Yahoo.
Here’s a ChatGPT prompt you can use to identify keywords.
Prompt: Suggest top keywords for an SEO e-commerce store in a table form. My company deals in kid’s clothes across the USA.
Remember to incorporate these keywords naturally within your website’s content, product descriptions, meta tags, and other relevant places. Also, research keywords using other tools like Google Keyword Planner or SEMrush to find more specific and relevant keywords for your niche.
Regular keywords are okay, but AI tools help you with LSI keywords, Semantic Keywords, and keyword clustering.
LSI Keywords:
LSI (Latent Semantic Indexing) keywords help Google understand your website and improve its ranking potential. Use ChatGPT to discover LSI keywords for better eCommerce SEO results.
Use this prompt to get LSI keywords: Please provide me with 10 Latent Semantic Indexing (LSI) keywords related to the main keyword, “children’s clothing in the USA.”
As a digital marketing agency, you can use LSI keywords to cover a broader range of topics related to kids’ clothing in the USA and improve your content’s visibility in search engines.
3. Personalized Item Recommendations
AI’s significant contribution to eCommerce lies in its ability to analyze vast customer data and offer tailored product suggestions.
AI-powered tools like Amazon Personalize, Google Recommendations AI, IBM Watson Personalization, Dynamic Yield, etc., help you understand your audience’s preferences. To understand individual preferences, you can analyze customer behavior, past purchases, and browsing history.
A quick look at the Amazon Personalize tool:
The Amazon Personalize tool utilizes advanced deep learning technology and collaborative filtering techniques to enhance customer personalization. This tool showcases the following:
- Customers’ browsing
- Recommended items for you
- Best selling in category “XYZ”
- Items related to what you’ve viewed
- Frequently bought together items
- Customers who bought this item also bought
- Your recently viewed items and featured recommendations
This can enable an eCommerce store to offer exceptionally targeted and relevant item suggestions to every customer. As a result, customer satisfaction and loyalty are enhanced, and there is an improvement in search engine rankings and higher conversion rates.
Netflix and Amazon are prime examples of companies using AI to offer personalized recommendations. Their practice of suggesting relevant movies or items based on user behavior has significantly enhanced the customer experience and fostered stronger customer loyalty.
4. Visual Search Technology for Enhanced Customer Experience
Sometimes termed “search-what-you-see” in SEO, visual search (sensory search) uses AI technology to help people search using real-world imagery instead of text. A user uses an image to search.
For example, when a person takes a photo of an item or product using Google Lens, the software detects the object in the image. It provides the user with relevant information and search results.
This technology is beneficial for online stores and shops. By incorporating well-optimized content into your SEO strategies, you can appear in the top search results for users, generating significant revenue.
The visual search technology is already facilitated by Google (Google Lens), Amazon (Amazon StyleSnap), and Snapchat (Camera Search).
Let’s do an exercise on how to use Google Lens.
- Open Google on your phone or PC.
- Click on the ‘camera’ icon over the search bar.
- Drag an image onto the box.
- Now click the search button to search for items without typing or expressing.
Visual search engines can examine images and recognize objects, patterns, or particular items.
Like Google, you can also provide customers with a more enjoyable and seamless online shopping experience by integrating visual search functionality into your e-commerce platforms.
It enables impulsive purchases. A customer can quickly find and buy the same or a similar item through the eCommerce stage if they come across it in a magazine, on the internet, or in the possession of a friend.
5. Chatbots for Improved Customer Service
Many websites feature “May I Assist You” functionality. That is the chatbot. These AI-powered chatbots with Normal Language Processing (NLP) advancements have surfaced as a valuable solution for enhancing customer support while cutting operational costs.
A study by Commbox found that organizations that utilize AI chatbots can expand their deals by 67%.
Add this AI tool to your SEO toolbox to offer instant responses, guide customers through purchases, and address concerns. AI chatbots have the potential to assist in the following areas.
- Answer client questions: Automatic response to clients’ questions daily allows the customer support team to focus on tackling more complex and puzzling issues.
- Give item suggestions: AI chatbots use customers’ data to provide personalized product suggestions, which can ultimately assist in boosting sales.
- Close deals: AI chatbots have the potential to qualify leads and close sales, which can contribute to expanding deals’ efficiency.
- Create drives: AI chatbots can produce leads by drawing in likely clients via web-based entertainment and different channels.
Conclusion
AI has become a game-changer for an eCommerce SEO company, helping them streamline and enhance their efforts to improve search engine rankings, drive organic traffic, and boost online sales.
An SEO agency, such as ResultFirst, harnesses the power of AI for Keyword Research & Analysis, Content Optimization, and On-Page Optimizations, such as headers, meta tags, image alt text, and internal linking structures. We use AI tools for scanning websites for technical issues like broken links, slow page load times, and mobile-friendliness.
Embrace AI technologies today with ResultFirst to position your e-commerce businesses for continued success in a competitive computer landscape.
Also Read:
How to Generate More Sales with Ecommerce SEO
