When Gulf Eye Center reached out to us, they were struggling to compete with larger, digitally savvy competitors. Historically, their business thrived on word-of-mouth referrals, but with the rise of Google-first searches, their lack of online visibility was causing a steady decline in patient inquiries. They had just launched a new website, which was aesthetically appealing but lacked SEO optimization, patient-focused content, and clear calls to action. Compounding the challenge was a limited monthly SEO budget of only AED 3,487 (USD 949), putting them at a disadvantage against well-funded competitors.
We immediately got to work. Despite these constraints, we delivered extraordinary results. Over 12 months, organic traffic increased by 69%, and inquiries jumped 327%, growing from 41 to 175. The campaign generated AED 250,800 in revenue, achieving a remarkable 24:1 return on investment.
HOW WE DID IT
- Resolved technical SEO issues by fixing duplicate content, 301 redirects, and broken links.
- Enhanced E-A-T signals through expert-reviewed content and patient testimonials.
- Developed long-form blog posts targeting top-of-funnel keywords and rich snippets.
- Optimized the website UX with clear calls to action and patient-centric copy.
- Secured 46 unique referring domains through targeted link-building outreach.
Our first priority for Gulf Eye Center was addressing their technical SEO issues. The website’s recent redesign resulted in duplicate content and broken links, severely affecting their visibility. We implemented canonical tags and 301 redirects to fix these issues, ensuring Google could properly index and rank their pages.
To build trust and boost conversion rates, we focused heavily on optimizing the center’s Expertise, Authoritativeness, and Trustworthiness (E-A-T) signals. We added patient testimonials, accreditations, and detailed service descriptions across the site. We also reorganized the navigation structure, making it easier for visitors to find key services, which improved user experience and engagement.
In parallel, we launched an outreach campaign to build high-quality backlinks, targeting niche-relevant health, wellness, and medical blogs. This effort helped boost Gulf Eye Center’s domain authority and improve their rankings for key terms like “Orthokeratology” and “Keratoconus correction.”
By the end of the 12-month campaign, the results were clear. Gulf Eye Center saw a 69% increase in organic traffic and a 327% surge in lead conversions, translating into AED 250,800 in revenue. Our efforts transformed their online presence, proving that with the right strategy, even a limited budget can deliver remarkable results.
“We are now positioned high in search results for our most sought after keywords, and our website visitors and leads are growing.”
Francis Grim
Director
Gulf Eye Center
