Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential.
This guide offers 18 strategies to reduce cost-per-click by addressing both pre- and post-click stages.
Sponsored by Instapage
Instapage is the leading landing page and conversion optimization platform that helps marketers and advertisers scale their campaigns and increase ROI by enabling them to create high-converting landing pages in minutes without developers or IT. Marketers can use the industry leading drag-and-drop, responsive builder to create landing pages in minutes, implement lead generation and conversion tracking, personalize based on audiences, and run AB tests to optimize performance – all in minutes without requiring coding or design skills.
