I’ve been asking Google for a month now how big of a change was the title change – where did it go from and to? Well, Google did tell us it uses HTML title tags 80% of the time but it didn’t, until today, tell us what that number was before. It was 87% – so a 7 point drop with this change.
Google said this morning that the “title elements are now used around 87% of the time, rather than around 80% before.” Then Google got into why it made this seven point change.
Often Google sees half empty titles, obsolete titles, inaccurate titles, micro-boilerplate titles, and so on. Yea, we get it.
Google even offered guidelines to encourage Google to use your HTML titles, Google said:
Our main advice to site owners about titles remains generally the same as on our help page about the topic. Focus on creating great HTML title elements. Those are by far what we use the most.
Beyond this, consider the examples in this post to understand if you might have similar patterns that could cause our systems to look beyond your title elements. The changes we’ve made are largely designed to help compensate for issues that creators might not realize their titles are having. Making changes may help ensure your title element is again used. That’s really our preference, as well.
Finally, Google said it is still making improvements, which we kinda of saw already.
Exactly!
Our work will continue so that your work can continue, and because your work also continues 🙂
— 🧀 John 🧀 (@JohnMu) September 17, 2021
Forum discussion at Twitter.
Source link : Seroundtable.com
