Google is phasing out an older version of its Structured Data Files (SDF) format used in Display & Video 360, its enterprise-level advertising platform.
Why we care. This change affects advertisers and partners using SDF v6, requiring them to migrate to newer versions to maintain uninterrupted service.
Key details:
- SDF v6 will be deprecated on April 30, 2025
- Users must migrate to SDF v7 or higher before the sunset ****
- Google has provided a migration guide for transitioning from v6 to v7
What’s next. After April 30, 2025:
- Default versions for partners and advertisers will automatically update to v7
- API requests using SDF_VERSION_6 will return a 400 error
How to get help. Google has set up a new Display & Video 360 API Technical support contact form for migration assistance.
The bottom line. Advertisers and partners using SDF v6 have about 9 months to plan and execute their migration to avoid service disruptions.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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