Google streamlines product data management for merchants

Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control.

Key features:

• Attribute rules: Automatically fix common data errors.
• Supplemental data sources: Enhance primary product data with additional details.

Why it matters. These updates enable advertisers to potentially improve product visibility and performance on Google’s shopping platforms. With the automated functionalities in particular, even small business owners should find Merchant Center more cost effective to manage on their own.

How it works.

1. Merchants can access these features through the new Advanced Data Source Management add-on.
2. Step-by-step guidance is provided in the newly released Help articles.

First seen. Advertisers should now be seeing the options to add these new data sources. We first saw how courtesy of Georgi Zayakov on LinkedIn:

What’s next? Google hints at more updates and improvements coming to Merchant Center Next.

The bottom line. These new features could save merchants time and effort while improving the accuracy and richness of their product information on Google’s platforms.