Google Search Does Not Support AVIF Images Yet

Did you know that Google Search does not support the AVIF image format? At least not yet. Google Search doesn’t list it on its supported image formats and Google Image Search simply won’t index them. But John Mueller of Google said on X, “I’m sure this won’t be necessary long term.”

Meaning, Google will eventually support the AVIF image format in the future – but when is the big question.

Jon Henshaw reported that while WordPress is adding support for AVIS image formats, just like Apple did recently.

But as Jon pointed out, Google Search does not yet support AVIF images. The list of supported image formats by Google reads:

Google Search supports images in the following formats: BMP, GIF, JPEG, PNG, WebP, and SVG.

Here is where John Mueller of Google said Google will likely support it in the future and a work around until then:

(Would **** for @JohnMu, @dannysullivan, or anyone else to speak into/verify this)

— Alex MacArthur (@amacarthur) March 26, 2024

But … honestly … we should just be better at supporting modern image formats in search, so I’m sure this won’t be necessary long term.

— John (@JohnMu) March 26, 2024

Forum discussion at X.