Google Ads WordPress Conversion Google Tag Code

Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites.

This was spotted by David Quaid who posted about it on X and wrote, “Google giving WP specific tracking code – has never happened to me before today, I have 25 Ad Accounts.”

Here is a screenshot of the WordPress option:

Here is what it looks like:

David also posted some of the tutorial screens:

This seems new to me and to most Google Ads experts:

I set up conversion tracking 2 days ago and didn’t see this.

They are probably A/B testing this.

— Juan • Google Ads for Service Businesses (@theppcdude) June 27, 2024

Never seen this before!

— Menachem Ani – Google Ads ???? (@MenachemAni) June 27, 2024

Forum discussion at X.