Google Ads is updating Location asset requirements

Google Ads has confirmed that it is going to update the Location asset requirements in December.

The update will clarify the types of location assets that are not permitted on Google Ads.

Locations that will not be allowed as Location assets include:

• Locations that are closed
• Locations that are not recognized by Google
• Locations that do not match the business running the ad.
• Assets with products or services that do not match the specified location.

Why we care. Using location assets in ads lets you display important business information, like the address and phone number, boosting conversion potential. Not following these requirements may mean leaving out crucial details, potentially harming your return on investment.

Deep dive. Read Google’s Location asset requirements article for more information.