Google Ads completes auto-migration of location extensions to assets

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023.

Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach.

The details.

• Migration affected accounts with activity between July 1, 2023, and Jan. 1, 2024.
• Inactive accounts during this period were not migrated.

How to check. Advertisers can verify migration status using two fields in the customer resource:

• bool location_asset_auto_migration_done
• string location_asset_auto_migration_done_date_time

What you’ll see. Migrated accounts will display an alert in the Google Ads UI and show assets under the account.

What’s next. Advertisers whose accounts weren’t migrated but want to use location assets need to create them manually via the UI or API.

Between the lines. This migration reflects Google’s ongoing efforts to streamline and enhance ad capabilities, potentially offering advertisers more flexibility in how they display location information.

Who to contact.

Bottom line. Advertisers should check their accounts’ migration status and take action if needed to ensure they’re leveraging the full potential of location-based advertising on Google Ads.