A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements.
Why we care. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers.
The latest. Google Ads Liaison Ginny Marvin has confirmed the issue is a bug, not a feature change.
Details:
- Bug reporting start ****: Week of July 8, 2024
- Affected: Demand Gen campaign reporting
What they’re saying. “This is due to a bug that led to the Google Display Network label appearing in error in some Demand Gen campaign reporting,” Marvin stated on X, promising more information to come.
Between the lines. The confusion is ill-timed as advertisers are currently waiting for Google to fix reporting issues as well as product and product listing glitches seeing advertisers unable to edit product groups.
First seen. We were first alerted to this error from Leslie Drechsler’s X:
The bottom line. Advertisers running Demand Gen campaigns should be aware of this reporting error and await further updates from Google before making significant campaign adjustments based on current data.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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