New!
MarTech Intelligence Report:
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide:
MarTech’s latest publication of “Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide” examines the market for Marketing Attribution and Performance Management Platforms and the considerations involved in implementation. The 57-page report reviews the growing market for Marketing Attribution and Performance Management Platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- Who the leading players are in Enterprise Marketing Attribution and Performance Management Platforms.
- What you should look for in an Marketing Attribution and Performance Management Platform solution.
- What trends are driving the adoption of Marketing Attribution and Performance Management Platforms.
- About the capabilities Enterprise Marketing Attribution and Performance Management Platforms provide.
Also included in the report are profiles of 12 Marketing Attribution and Performance Management Platform vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
Vendors profiled in this report:
- Full Circle Insights
- HCL Unica
- Integrate
- Keen
- Marmind
- Measured
- Mediatool
- OptiMine
- Salesforce
- SAS Customer Intelligence 360
- TransUnion
- Uptempo
Who should read this report:
- Internet marketers and agencies doing their due diligence in selecting a marketing performance management platform.
- Analysts and vendors looking for current intelligence about this dynamic marketplace.
- Anyone who needs to be up to speed on the key players and major trends in the market for marketing performance management platforms.
Editorial Adviser:
Kim Davis, Editorial Director, MarTech, Third Door Media
Writer, Researcher and Editor:
Pamela Parker, Research Director, Third Door Media
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in May and June 2023.
