****: Sep 17, 2024 1:00 EDT (10:00PDT)
Speakers:
Jake Athey,
VP, Sales and Go To Market, DAM and PIM, Acquia
Leah Carlson,
VP Client Services, Velir
GP Corsi,
Creative Leader and Digital Storyteller, Pharmavite
Catch up with this interactive webinar, brought to you by Acquia, covering the dynamic world of digital asset management (DAM), with an emphasis on brand management, content integration, and AI. Our expert panel discusses content and brand governance strategies across complex organizations. The conversation spans the present and prospective states of DAM, including practical use cases in content operations, product information management (PIM), and commerce to enrich digital experiences across channels.
Viewers will gain practical knowledge of DAM best practices, understand the benefits of consolidating tech, and get insights into effective content integration. We also highlight the role of AI in personalizing content experiences, upholding brand compliance, and refining creative workflows.
For professionals in content management, marketing, or technology roles, this webinar is designed to provide valuable foresight for long-term planning and go-to-market effectiveness. Catch up to learn how AI and integration are revolutionizing digital asset management for a more efficient and innovative future.
What’s covered:
- DAM’s growth and impact on branding and digital experience management
- Best practices for seamless migration and strategic long-term tech consolidation and roadmap planning
- How to organize and integrate tech stacks, content, and teams effectively
Register now
Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world’s leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.
