Spring has finally sprung in the Southern
Hemisphere, and we could not be happier to welcome warmer, longer days and
balmy breezes. The air is fresh and it’s the time of year when it feels like
everything – including us – comes to life again.
It’s also very true that we’re collectively hoping
for the unprecedented challenges of 2020 to alleviate somewhat over the coming
months.
While you are no doubt feeling inspired to spring
clean your home, have you considered your business? More specifically, does
your website need a spring clean?
The Role of your Website
More than ever before, businesses are moving to an
online model of operating:
- to
generate leads - to attract
new customers - to
engage with their target audience - to
inform and excite - to
encourage sales and bookings
Thanks to the COVID-19 situation – and even if you’ve never had an
online presence before – if you don’t have a website your business may as well
be invisible.
Your website is also the first point of contact (and
the first impression) many consumers and potential B2B clients will have with
your business. When you invest in appealing and effective web design alongside
powerful well-crafted content, your website will communicate your brand
identity. It works to compel your target audience to explore your site, to
remember you, to follow you on social media, and to ultimately transform into
paying customers for your business.
Did you know?
75% of all consumers judge a
business’s credibility based on the design of its website.
Web development, content, and design together determine whether you will be highly visible in search engine results – meaning that you need a versatile site that not only looks appealing but is also optimised for mobile and will be noticed by Google and other search engines for all the right reasons.
Spring Clean your Site Now
Three major reasons to refresh your web presence
now are:
- Enhance and guarantee your online visibility as we
emerge from the worst of the pandemic into the new way of doing business for
the foreseeable future.
- Boost sales and bookings as we come into what is
traditionally the busiest time of year for many businesses.
- Maintain and grow your business in a more
competitive online marketplace.
Whether you are a sole trader, a small- or medium-sized
business, or a large company, your website is your gateway to greater
visibility and more sales. It’s the most important tool you have in your
marketing arsenal to establish your brand identity, showcase your products and services,
retain loyal clients and attract new customers.
Your website also needs to be fresh and dynamic so
that it can evolve along with changes to your business and industry trends.
Spring Clean your Website:
- If it appears outdated or stale
- If you’ve altered your branding
- If you don’t have fresh content
- If you seek to add landing pages
- If navigating your site is complicated
- If you’re optimising for SEO for the first
time - If it is clunky or loads slowly
- If it is not mobile-optimised
- If you have a high bounce rate
To
make a positive change, take the next step for your business, and compete in an
exceedingly online marketplace, refresh your existing website.
If
you don’t yet have a website, what are you waiting for?!
SEOcycle – Superior for Web Design
and Development
At SEOcycle, we offer web
development to
deliver a fully-functioning website that you own.
We differ from almost all other web
developers:
- We
have no ongoing or hidden fees.
- We
are SEO experts.
This means that we custom design our websites with consideration of search
engine optimisation processes. Even if you do not actively implement SEO for
your business, your site is optimised for targeting at a later time.
- We
have a visionary approach to web
redesign and
development to ultimately generate leads to attract the right audience to your
business.
- Your
website can be simple or complex as required to achieve your goals online.
- We
have a professional in-house content writer (Australian-born and English as her
first language) with the experience and skill to work with you to create
premium written content for your site. (You may also elect to provide your
content).
The websites we create establish your professional,
brand-specific, targeted online presence, no matter what your industry or niche. Choose SEOcycle to attract the right customers
so that your business can succeed.
Contact us via our website or call Rod today on (02) 9481 7065 to discuss your needs.
