Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting.
The big change. Once a partner is migrated, instant reports will be included in responses from the queries.list API endpoint.
Why we care. Instant reports provide advertisers with real-time or near real-time reporting data, as opposed to waiting for offline/batch reports. This allows for more timely analysis and optimizations.
What’s happening.
- Existing standard, reach, YouTube, and URA reports will only be available under the Instant Reporting tab, with same query/report IDs.
- Any new standard, reach, YouTube, and URA reports must be built under the Instant Reporting tab.
- The migration will happen in batches by partner over the coming months, with all reports for a partner migrating at once.
Context. This follows Google’s previously announced move to migrate certain report types to instant reporting for faster data access.
Support.
The big picture. The API integration allows advertisers to programmatically access DV360’s real-time reporting data for analytics and optimizations.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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