Discover the benefits of consent-based marketing: Privacy and personalization

Vernon August 31, 2023

0 1 minute read

Discover the benefits of consent-based marketing: Privacy and personalization

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights.

Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

Learn more by registering and attending “Privacy & Personalization: How to Benefit from Consent-Based Marketing,” presented by OneTrust.

Click here to view more Search Engine Land webinars.

Add Search Engine Land to your Google News feed.

New on Search Engine Land

About the author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

Source link : Searchengineland.com