Dental SEO statistics help dentists understand the latest trends in dental SEO and online search habits of patients.
From the increase in mobile searches to the rising role of video content, the top dentist SEO stats and trends are shaping how people find and choose their dental providers.
This article highlights 101 important statistics about dental SEO, showing how digital strategies can boost a practice’s visibility, reputation, and patient growth.
Top Dental SEO Statistics (Editor’s Choice)
Google Search Stats For Dentists
- The Global Digital Dental Care industry size is expected to reach $14.2 billion by 2030, growing at a market growth of 10.6% CAGR during the predicted period.
- According to a WHO report in March 2023, over 3.5 billion people suffer from oral disorders globally.
- The U.S. Bureau of Labor Statistics (BLS) reveals that nearly 92% of dentists are engaged with independent practices.
- People mostly look for a reputed and competent individual when they look for dentists who are referred by someone.
- A notable higher global frequency of 23% has been predicted for adults of 60 years or older.
- There is likely to be an increase between 32% and 110% by 2040.
- North America dominated the dental diagnostic and surgical equipment market on a broad scale in 2023.
Local Dentistry SEO Stats
Dental Video SEO Stats
Dental CRO Stats
- Facebook ads with the highest conversion rate of over 9% result in sales.
- 60% of users have actually contacted a dental practice directly after finding it in a search result.
- Conversion rates of pre-bookings for dental appointments increase up to 200% with an optimized landing page.
- Nearly three-quarters of dental patients want educational content on oral health.
Patient Search Behavior Stats
- 93% of online experiences start with a search on Google, which is important for organic search traffic.
- 95% of patients have booked their appointments online and will book in the future if available.
- According to BrightLocal, 79% of consumers believe online reviews as much as a personal recommendation.
- 86% of customers say they contacted a dentist after strolling a search.
- 40% of all dental appointments made on the same day are online.
- 77% of patients choose a provider that offers online scheduling, and only 26% of dental clinics offer the service.
- A staggering 97% of consumers rely on search engines to discover local businesses, including dental practices.
- 81% of consumers still use Google for reviews, although this is a decrease from 87% in 2023.
- 73.6% of people read reviews to learn about the quality of dental services.
- 65% of users prefer organic search results, opting for traditional blue-linked results over other links.
Content Marketing Stats For Dentists
- Dental businesses that blog have 97% more inbound links, improving SEO.
- Content marketing generates 3 times more leads.
- Referral of a channel has the highest conversion rate of 3.6%.
- Organic search traffic, representing 35% of website visits, shows that creating informative and valuable content can lead to increased visitor engagement and higher conversion rates.
- Some of the most successful content marketing for businesses covers case studies and reviews or testimonials.
- Dental practices that post regular content see a 60% increase in patient involvement on social media.
- 70% of patients are more likely to choose an oral health practice that provides helpful content over one that doesn’t.
Dental Link Building Stats
Reputation Management Stats For Dentists
- 47% of consumers say a dentist’s reputation matters the most when seeking medical services.
- Patients trust Google reviews 54% more than reviews on any other platform.
- 70% of users are more inclined to choose a local business that provides information on social media.
- The number of clicks a business will garner jumps 25% when it goes from 3 stars to 5 stars, according to a study by BrightLocal.
- Roughly 85% of patients speak well about experiences with a practice that uses Dental Practice Management Software (DPMS), focusing on positive testimonials and experiences.
- A study showed that 86% of patients were satisfied with their teledentistry encounters.
- 71% of consumers do not use a business with an average star rating below three stars.
- 46.9% of patients read online reviews to learn how dentists solve patients’ problems.
- 84.5% of patients believe that half of the dentist reviews are genuine.
- 60% of consumers feel they need to read at least four reviews to form an opinion about a dental practice.
- 9.1 % need to read between seven and nine reviews before acting upon it, whereas 14.6% require reading more than ten reviews in order to make a decision.
- More than 71 percent of dental practices surveyed stated that 5 percent or fewer of their patients leave them online reviews.
- Google, Facebook, and Yelp account for nearly 80% of all online reviews, emphasizing the need to focus on these platforms for reputation management.
- 84% of surveyed consumers worried they couldn’t always spot false reviews.
- 41% of respondents say that what they find on an Internet search will influence their choice of treatment center.
- 84% of customer searches are discovery searches, with 16% direct searches.
- Customers are 2.7 times more likely to consider the practice trustworthy if it has a full Google Business Profile completed.
- 75% of consumers say they “always” or “regularly” read online reviews when researching local businesses.
Conclusion
The above dentist SEO statistics shows that organic marketing for dental practices is more about making friendly online experiences for patients to build trust and encourages them to book appointments.
Since most people use search engines to find local dental services, practices need to focus on various strategies, including content marketing, video SEO, and managing their reputation.
It’s important to optimize for local searches, use patient reviews, and keep a strong online presence to stay competitive in this changing industry.
As the dental market evolves, having a solid, data-driven SEO plan is crucial for success.
