Daily Search Forum Recap: October 17, 2024

Vernon October 17, 2024

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Daily Search Forum Recap: October 17, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Bing announced a bunch of upgrades to Bing Webmaster Tools. Semrush acquired Third Door Media, Search Engine Land, SMX, etc. Google released version 18 of the Google Ads API. Google Merchant Center lets you rename your shipping policy. Google Ad renamed text assets to customizations. Google is testing a product carousel for Amazon. I am offline Wednesday ***** through Saturday *****, so anything you see from me was pre-written and pre-scheduled to be posted. I’ll catch up when I return.

Search Engine Roundtable Stories:

Google Ads API Version 18 Now Available

Google Ads has released an update it the Google Ads API, version 18. Version 18 includes updates across account management, ad groups, ads, assets, campaigns, hotel/travel, local, PMax, reporting and more. This is a major release update of the Google Ads API.

Bing Webmaster Tools Gets 16 Months Of Data, Recommendations & Copilot Tools To Come

Microsoft has provided some new updates to Bing Webmaster Tools, including 10 months more of data for the search performance reports, an updated recommendations section, and a preview of Copilot tools coming to the toolset.

Google Merchant Center Lets You Name Your Shipping Policy

Google Merchant Center now lets you name your various shipping policies. This is a welcomed change because previously, it was hard to know which shipping policy was associated with which products.

Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)

Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and hundreds of millions of dollars.

Google Ads Renames ACA Text Assets To Customizations

Google Ads has renamed “text assets” to “customizations” within the Automatically created assets section of Google Ads. Customizations lets you use text from your website, landing pages, ads, and provided assets to create customized ad copy.

Google Tests Snippet Product Carousels For Amazon

Google is testing a product carousel within the search results snippets that contain product images, product information, ratings and prices. This might be specific to Amazon, but I am not sure.

Google Tree Root Ceiling At Google Brazil

Here is an interesting ceiling at the Google offices in Brazil. They have the roots of a tree, or at least the design of one, coming out from the top of the ceiling.

Programming Note: Offline For Sukkot On Thursday & Friday

This is a programming note that Thursday and Wednesday are Sukkot and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 17th and October 18th.

Other Great Search Threads:

Looks like Google Ads is now showing offers and price drops above images on mobile SERP., Shameem Adhikarath on X

Google with vertical “Things to Do” section., Khushal Bherwani on X

Microsoft Rewards started in Bing a decade ago and now is a company-wide program. Users earn loyalty points by searching on Bing, playing games in Xbox, shopping for games and digital content in the Microsoft Store, and more. These, Jordi Ribas on X

SEO Case Study: CNN dominates searches for the ’24 Election, one of the most competitive spaces in SEO right now. Here’s a breakdown of how they do it: In the middle of an election cycle, publishers are all pushing extremely aggress, Chris Long on X

The NYT sends a cease-and-desist letter to AI startup Perplexity to stop using its content; Perplexity says it is “interested in working with every” publisher (@alexbruell / Wall Street Journal), Techmeme on X

Search Engine Land Stories:

Feedback:

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