Google’s SERPs (Search Engine Results Pages) have always been unpredictable. Newer features like ‘featured snippets’ (which provide a snippet of a website that answers the query so users don’t have to leave the SERP), ‘people also ask’ boxes, and local packs (the map preview) have continually disrupted SEO tactics. Google SERP features are always meant to better serve searchers, but it does mean SEO is constantly evolving.
With the coronavirus, websites have an entirely new world of unpredictability. Here are a few of the major changes and constraints that are impacting local businesses, eCommerce sites, and all other websites.
