****: Nov 12, 2024 1:00 EDT (10:00PDT)
Speakers:
Bill Sears,
Group Vice President, Solution Strategy, Zeta Global
Melissa Tatoris,
Head of Retail Practices, Zeta Global Leslie Lorenz,
Head of Retail Practices, Snowflake
In this webinar moderated by Zeta Global’s Bill Sears, GVP of Solution Strategy we’ll discuss building a future-forward platform with both Zeta and Snowflake’s Head of Retail Practices Melissa Tatoris (Zeta Global) and Leslie Lorenz (Snowflake).
Aimed at helping you accelerate retail growth in 2025 you can expect to gain a better understanding for the challenges and trends most impacting retailers when it comes to their data, AI, technology integration and practical activation. The power of Zeta and Snowflake combined gives brands a 1 + 1 = 3 strategy that’s critical to creating customer value. We’ll demonstrate how a modern, next-generation platform can take centralized data, advanced analytics, and predictive modeling to transform customer engagement and drive business growth for retailers.
This session is sure to be your guide to planning 2025 marketing initiatives and one you’ll keep coming back to. By exploring real-world applications, you’ll gain valuable insights on how to implement similar strategies within your organization, ensuring your platform is both scalable and future-proof with the leaders of Data and AI behind you.
Key Topics:
- Breaking Silos of Data & Technology to Create Connected & Proactive Omni-Channel Experiences: How to lean forward and not be stuck in the past while not only meeting your customers where they are going but helping them get there.
- The importance of the data you use to make predictive ****** for your omnichannel marketing campaigns.
- Understand how a seamless integration of data across channels creates a unified, omnichannel experience that resonates with customers in real time.
- Explore how retailers, with the help of Zeta and Snowflake, activate their data to enhance the customer journey across multiple touchpoints, from online interactions to in-store experiences.
- Individualization, Not Just Personalization: How to leverage AI to maximize data application to create better customer experiences:
- Learn about the essential role of data in creating a customer-centric platform, from real-time data integration to actionable insights driven by AI.
- Discover how the world’s largest retailers leverage Snowflake to power their data infrastructure and how Zeta’s AI capabilities turn that data into intelligent, personalized, meaningful customer experiences.
- Understanding if you have the right resources and teams in place to maximize and leverage AI and do those teams all have the same North Star.
- Practical Example, Improving Customer Value Measurement and Application: Value of creating a single CLV definition and using it to drive action and results.
- How conversion rates are helping retail brands determine customer value compared to other industries.
- Profit contribution and profit margin as a way to measure customer value by retailers.
- Revenue per customers increase in focus for retailers as they monitor not just margin, but revenue.
Register now
Sponsored by Zeta Global
Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com
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