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Search engines are a powerful marketing tool. They’re also extremely competitive and constantly evolving, which can make it hard to get your site noticed. Luckily, there are tons of excellent SEO tools available that can help you get the most out of your search engine optimization (SEO) efforts. Here’s a list of the best SEO tools and recommendations for each.
These are the best SEO tools for any site.
The best SEO tools are the ones that are:
- Free. There’s no need for you to spend your hard earned money on paid tools if there are free options available.
- Easy to use. You don’t want a tool that is difficult to navigate or use, so look at the reviews and make sure it doesn’t have any major user experience issues.
- Effective at what they do — you want a tool that actually works! If a lot of people recommend it and say it’s great, there’s probably something worth checking out in there somewhere…
Search Console, Analytics, And The Mobile-Friendly Tool
You can also use Google Search Console, Analytics, and the Mobile-Friendly Tool to monitor your site’s performance.
Google Search Console is a free tool from Google that helps you track how well your website appears in search results. You can see how many clicks you get for each of your pages, as well as any errors that happen during those clicks. It’s also important to note that it only tracks organic searches—the ones that aren’t paid ads (paid keywords).
Google Analytics is another free tool from Google that shows you how many people visit your website and what they do while there. It gives you detailed information about what browsers they’re using on which devices; whether they’re new visitors or returning ones; where they came from (what search engine); whether they have previously visited before; etcetera ad nauseum until someone stops reading this sentence because it’s so very long now but once again…it’s all free!
Google Keyword Planner
Google Keyword Planner is a free tool that helps you find the right keywords and estimate their search volume, cost-per-click, and other important metrics.
The first step to using Google Keyword Planner is logging into your AdWords account (if you don’t already have one) and connecting it to your Google Analytics account. This allows you to see how many people actually click on your ads before they buy anything from your website—a metric known as “conversion rate.”
To get started with this process:
Sign up for an adwords account if you don’t already have one by going here: . Once signed up, go ahead and connect it with your analytics account so that we can track conversions from our ads later on in this article series!
Google Analytics
Google Analytics is the most popular and widely used tool for tracking website traffic. It’s a powerful tool that helps you understand how people interact with your site, including what they see and do on it, as well as their demographics.
You can use Google Analytics to track your website’s traffic, user behavior, and conversions. Its basic reporting feature will give you valuable data that details the number of visitors coming to your site each day; which pages they look at; their country of origin; when they visit (e.g., during business hours); how long they stay on the page; what browser or device they use; how many times per visit each visitor clicks on something (such as an advertisement); which search engine drove them there (Google being by far the most popular).
It can also track what happens after a visitor leaves your site: Did they make a purchase on Amazon? Did they call the phone number in your ad? What were their search terms, and how did those compare to yours? This information is valuable—and it’s only one way that Google Analytics helps you improve your marketing efforts.
Google Search Console
Google Search Console is a free tool that Google provides to help webmasters understand and improve their site’s search performance. You can use it to find crawl errors, analyze your site’s traffic, or get suggestions for improving your pages.
To get started using Google Search Console:
- Sign up for an account at (or click “Sign In”)
- If you already have a Google Account (e.g., gmail), you can use this same account to access Search Console as well as other Google services like Gmail and Docs
- If you don’t have a Google Account, you can create one at
Google Mobile-Friendly Test
Google Mobile-Friendly Test is a free tool that lets you test your site’s mobile-friendliness. If it isn’t found to be mobile-friendly, the tool will suggest ways to fix the issue so that Google can recognize and index it as such.
Alexa Rank Checker
Alexa Rank Checker is a free tool that you can use to find out how popular your site is. You can use this tool to see how many people visit your site, what countries they come from and what keywords they used to find your site.
It’s an important tool for SEO because it tells you how well your site is performing. You can use the data to improve your site, which will help your rankings on search engines like Google.
SEOquake
SEOquake is a free SEO tool that provides a lot of useful data about your website. It’s easy to use and can be accessed right from the web browser, no download required.
The first thing to do is enter your website URL into the search bar at the top of the page and click “Submit.” This will run a scan on what’s currently on your site and provide you with some helpful information about its structure and performance, including:
- Traffic statistics per hour/day/month, broken down by country
- Total clicks (number) originating from organic search results vs paid advertising sources
- Links pointing back at your domain (external links) – broken down into number of domains linking back to yours vs number of pages within those domains that actually link back as well as their PageRank value * The number of duplicate content issues identified
Varvy SEO
Varvy SEO Tool is a free, Google-approved tool that gives you the basics of keyword research and backlink analysis. The tool is easy to use and simple to understand. It’s great for beginners who want a starting point in their search engine optimization efforts, as it provides very basic data on how strong your website’s SEO is in relation to its competitors.
The first thing you’ll notice with Varvy SEO Tool is its mobile-friendly test score: an A+ rating means that your site loads quickly on mobile devices and has no barriers preventing users from accessing the content they need. This can be especially helpful if your business relies heavily on traffic from mobile users—make sure that this feature doesn’t hinder their ability to find your site!
Once you’ve taken care of those details and ensured that everything looks good on all platforms (desktop, tablet or phone), check out what else Varvy offers!
Screaming Frog
The Screaming Frog SEO Spider Tool is a free, easy-to-use tool that allows you to check your website for broken links, duplicate content and HTML errors. You can use the tool on any platform or device—all you need to do is download it onto your desktop computer and open it up in your browser of choice. The interface is simple and intuitive, with buttons for accessing each feature right onscreen (rather than hidden away in dropdown menus).
The features of this program include:
- Checking for broken links
- Checking for duplicate content across pages
- Checking for HTML errors
SEMrush
SEMrush is a powerful tool that can help you find your competitors. It’s an all-in-one marketing suite with a ton of features, including the ability to see what keywords your competitors are bidding on and what keywords they’re ranking for.
To get started with SEMrush, sign up for an account and input your website URL into the box at the top of the screen. Once you do so, SEMrush will show you a list of metrics about your website such as:
- Organic Search Traffic (including keyword data)
- Ads & Keywords (with organic search volume data)
Yoast SEO
The Yoast SEO plugin is a very popular WordPress plug-in that allows you to add meta descriptions, keywords, and other metadata to your posts.
It also offers a tool to check the HTML code of your page titles, meta descriptions, and other SEO settings. This can be useful when trying to optimize your site for search engines or just fix any mistakes with the code itself.
Moz
Moz is a popular and powerful tool for identifying keyword opportunities and performing competitive analysis. Moz also offers a free trial, and it’s easy to see why they’re one of the most-used tools in the industry: they have tons of features, data, and research tools.
So what exactly does Moz do? In short, it helps you optimize your website for search engines by providing guidance on how search engines work (and how people use them). It then provides guidance on how you can improve your rankings in SERPS through their ranking reports and keyword research tools.
Majestic
Majestic is a good tool for analyzing links. It is easy to use and can give you a lot of information. It is one of the most popular tools for link analysis.
It provides two views: link data and trust flow. As far as content goes, it’s best used for finding broken links on your site or competitor sites so you know what needs fixing (for example, if they’re linking to an outdated version of your product). On the other hand, if you’re trying to find out where exactly people are linking from and going next in order rank better in Google search results, this would be a useful tool too!
WordStream
WordStream is one of the best SEO tools out there. It’s an all-in-one tool that can do everything from keyword research to backlink analysis, and it’s easy to use. If you’re looking for a comprehensive tool for your SEO needs, WordStream might be up your alley.
WordStream has both free and paid plans available, but if you want to use any of the advanced features then you’ll have to sign up for their paid plans (starting at $99/month). Their free plan offers limited access to some features such as keyword research, organic traffic tracking, backlink monitoring and competitor analysis.
SpyFu
SpyFu is a powerful keyword research tool that helps you find keywords for your website. A great tool to use when looking for new keywords, SpyFu allows you to see which websites are currently ranking well in search engines and gives you the opportunity to see what they’re doing right.
SEMrush
SEMrush is a great tool for SEO. It can be used to help you optimize content, find keywords and analyze your competitors’ backlinks.
The free version of SEMrush has more than enough features to find out what keywords are driving traffic to your competitors’ websites, which means that you can use it in a number of ways:
Find new topics for blog posts or improve existing content by finding keywords for each piece of content so that people will be able to find them when they search online.
Use the Keyword Difficulty tool to see how competitive certain terms are and decide whether it’s worth trying out (in other words, if there’s not enough competition then go ahead). If there’s too much then look elsewhere!
Check backlink profiles using the Backlink Audit Tool – this will show where your site stands compared with others in terms of link authority – the higher the better (and vice versa).
Buzz Sumo
BuzzSumo is a powerful tool that you can use to find trending content and the influencers behind it. This tool is great for finding out what’s popular right now, as well as discovering new content ideas by looking at what’s already being shared.
BuzzSumo also has an easy-to-use interface and allows you to connect with other platforms like Google Analytics, so it’s very user-friendly.
The best thing about BuzzSumo is that it has a free version and premium versions (for which you’ll have to pay). I’ve found that their free version works well enough for my needs most of the time, but if you want more features then there are options available for purchase as well!
Ahrefs
Ahrefs is a powerful tool that you can use to find out what keywords your competitors are ranking for, as well as how much traffic those keywords generate.
It’s also helpful for tracking how well your own content is performing on search engines such as Google, Bing, and Yahoo.
Ubersuggest
Ubersuggest is a free tool that analyzes your website and suggests long tail keywords. It’s useful for finding new keyword ideas to target, as well as understanding how your current keywords are doing.
This tool can be used for any website, but it’s especially great for larger sites with more content. If your site has thousands of pages and content, this tool will help you find some low-competition terms that can help you rank in search engines.
We recommend using Ubersuggest in conjunction with another SEO tool—it’s not always accurate when it comes to analyzing SERP results.
SEMrush
SEMrush is a powerful SEO tool that will help you find keywords that your competitors are ranking for. This can help you determine what content to create, where to focus your link building efforts and where to invest in paid advertising.
Don’t have a SEMrush account yet? Head over here and sign up for 14 days free trial now.
To get familiar with this tool and how it works, check out our beginner’s guide on SEMrush here:
Serpstat
Serpstat is a great tool for SEO and keyword research. It’s easy to use, has a lot of useful features, and it offers great value for money.
The dashboard gives you an overview of both your site’s performance and that of your competitors. You can see your keyword rankings, traffic, backlinks, social media shares, etc., all in one place. This makes it easier to identify where you might be falling behind on certain metrics that could be holding you back from ranking higher in search engines.
Serpstat also has a useful keyword research tool that will help you generate ideas for keywords related to your business or product so that others can find what they need on Google when they search for certain terms or phrases related to what you offer (eCommerce stores should take note!).
Here are the best SEO tools that you can use to improve your traffic.
- Moz: This is a great tool to use if you want to see what your competitors are doing and learn more about their content marketing strategies.
- SEMrush: This tool is great for keyword research, tracking backlinks and finding new keywords that you can use to build links.
- Buzz Sumo: With this tool, it’s easy to determine which social media posts are getting the most engagement on various platforms like Facebook, Twitter or Pinterest.
- Ahrefs: A good way to see how well your site has been ranking in Google over time (or even just one month). You’ll also get access to a lot of other useful data like backlinks analysis or rank tracking history reports on any domain name around the world!
- Ubersuggest: Type in anything related with SEO tools into Ubersuggest’s search bar and it will give an entire list of suggestions based off its algorithm – all in alphabetical order! It has been called “Google Suggest” for SEO because there isn’t anything else out there quite like it yet so definitely worth checking out if needed quickly find something specific but don’t know where exactly start looking first place before getting overwhelmed too quickly overwhelmed fast enough too quickly enough faster than usual rapidly quick quick fast
Now you know which tool is best for the job!
Search engines are great, but they can’t do everything. They’ve got a lot on their plate already, so it’s a good idea to use some tools to help them out. These tools will help you find keywords and backlinks that will get your website ranking as high as possible in search results pages.
The only thing left to say is: happy searching!
Conclusion
I hope you have found this article useful. If you have any questions or comments, please leave them below!
