Best SEO Newsletters: Top Picks to Help You Master SEO

Staying updated with SEO can be challenging. With new algorithms, strategies, and tools coming out every day, it’s easy to overlook something important.

That’s where SEO newsletters come in: they keep you updated on the latest algorithm updates, SEO hacks, and upcoming trends to ensure you’re always on top of your game.

To help you decide which newsletters will be the most helpful for you, we categorized them by area of specialty:

Here are the best SEO newsletters to keep you in the know: 

Top SEO Newsletters That Cover Everything

Want a comprehensive overview of the SEO landscape? The following SEO newsletters offer a well-rounded perspective.

Semrush Newsroom

The Semrush Newsroom newsletter takes a topic-focused approach. This flexibility lets us showcase the most relevant and timely SEO and marketing content, including algorithm updates, in-depth guides, or new features in our tool suite.

For example, in a past issue, we did a deep dive into the needs of small- to medium-sized businesses and how content marketing can improve their online visibility:

For further education, we included links to our YouTube series on content strategy with easy-to-follow videos, step-by-step instructions, and a downloadable template.

This issue also answered questions like “What Is Content Syndication?” and provided an actionable video on creating a content plan in 30 minutes.

Semrush covers SEO, content marketing, and social media topics, which gives our newsletter a holistic view of the digital marketing landscape.

You’ll find we cover topics that help you learn and refine processes in these spaces, like:

• Trends
• Hacks
• Best practices
• How-to guides
• Critical updates

We also highlight success stories to show you how other businesses use our tools, like our Keyword Magic Tool and On Page SEO Checker. 

In the following example, our Sleep.me case study showed how the company used our tools to increase their organic traffic and keyword rankings.

These real-world examples provide invaluable knowledge for improving your content, gaining valuable insights about competitors, and propelling your rankings to new heights.

Subscribers will also be the first to know about the newest features and tools we roll out.

Takeaway: Subscribing to the Semrush Newsroom doesn’t just keep you updated on the latest SEO trends and marketing best practices. The newsletter also provides you with resources to apply these insights and improve your content, rankings, and results.

#SEOFOMO

International SEO consultant Aleyda Solis’s #SEOFOMO newsletter provides a comprehensive snapshot of the SEO landscape each week. Her expertise and industry connections result in current, relevant, and actionable content.

The newsletter is packed with links that direct readers to the latest SEO articles. For example, a past issue covered search updates for that week:

However, Aleyda’s newsletter is particularly useful if you’re job hunting or looking for new opportunities. 

She rounds up the latest notable SEO jobs and links to them in her newsletter.

Aleyda often recommends helpful tools as well, with an explanation of how each one can help you with SEO.

SEO events more your thing? Use Aleyda’s suggestions to connect with the community in the following ways:

• Webinars
• Conferences
• In-person talks
• X Spaces (Twitter Spaces)

You’ll also find giveaways where subscribers can win tools, courses, and other SEO goodies.

Aleyda announces the winners in later issues to maintain suspense and keep readers coming back to find out who won.

Takeaway: #SEOFOMO is a comprehensive digest for all things SEO to help you stay up-to-**** with the latest industry happenings and tips.

#SEOForLunch

#SEOForLunch is a free weekly SEO newsletter by SEO consultant Nick LeRoy. Each issue focuses on one topic (a “lunch conversation”) and includes links to recent SEO updates and job openings.

For example, this issue discusses the importance of effective SEO feedback:

Nick uses hypothetical scenarios and a casual tone to make the content snackable and easy to grasp. He includes plenty of screenshots to add context and depth to his advice too.

Each issue also features sponsors from SEO tools. In some cases, he’ll offer priority beta access to these tools or other perks for #SEOForLunch newsletter subscribers.

While Nick likely gets sponsorship benefits from some of the recommended companies, he reveals relevant tools readers may not have heard of as well, which is valuable for subscribers.

He also links to search engine updates you may have missed. For example, in the following example, he links to a YouTube video from Google Search Central and an article on Bing’s newest test features.

The newsletter is well-organized and readable, so it’s easy to navigate and find the information you’re most interested in, from SEO job openings to algorithm updates. 

Takeaway: #SEOForLunch provides SEO news for industry professionals and marketers in an engaging, easy-to-understand format.

Search News You Can Use

In Search News You Can Use, SEO expert Dr. Marie Haynes discusses Google algorithm updates, including tips and information to help you optimize your website and rankings.

Each issue takes a couple of overarching topics and discusses them in detail. 

For example, this one covered a Helpful Content update:

Marie uses helpful screenshots and simple language to help readers digest tech-heavy topics.

With 15 years of industry experience, she’s a respected figure in the SEO community and is well-known for her deep dives into Google algorithms, in particular.

She highlights core update observations in each issue to clarify who wins, who loses, and why. 

Marie also provides actionable advice on how to adapt to these updates in a conversational, beginner-friendly tone.

For example, here’s how she reacted to a Google Bard update:

The basic newsletter is free. But for more detailed insights, there’s a premium version available for $18 a month.

Search News You Can Use features observations, analysis, and advice on adjusting SEO tactics. Prefer to digest content on the go? There’s a complementary podcast you can check out, too.

Takeaway: Marie’s newsletter contains comprehensive, beginner-friendly walkthroughs on the latest SEO developments, tips, and trends. 

Best Newsletters for SEO Updates

Algorithm changes, new Google products, and evolving industry trends can significantly impact your business’s performance. That’s why it’s so crucial for you to stay current with the latest in search, SEO, and website products.

Here are the best SEO newsletters to keep you in the know: 

Google’s The Keyword

Google’s official newsletter focuses on the latest topics from The Keyword (its blog). This includes updates on Google Search, Android news, and initiatives across various Google services that can affect your business.

For example, a past issue shared a popular article on generative artificial intelligence and what this means for content:

The minimal, clean layout of the newsletter allows you to quickly skim for topics most relevant to you. 

Every week, the search engine shares:

• Product news
• Google stories on innovation and technology
• Information on search, SEO, and content topics 
• Behind-the-scenes updates on Googlers (employees) 

This information helps you stay informed about the latest changes to search algorithms and other Google updates.

You can also get more information on the official blog about Google products and company news.

For example, the “Latest Stories” tab shares The Keyword’s newest articles:

You’ll find the same stories here if you can’t wait for the newsletter to drop.

Takeaway: Subscribing to Google’s newsletter gives you an insider’s perspective on the search engine to help tailor your SEO and content marketing strategy. 

Search Engine Roundtable

Search Engine Roundtable is a free daily newsletter that rounds up the day’s chat in search forums. This includes stories from the site, X posts (formerly tweets), and forum threads. 

Subscribe to its “Search Forum Recap” and get a daily email of the most interesting articles and threads:

Recent topics include subjects like:

• How Bing Chat uses your chat’s history
• New plugins for website builders 
• Google pay-per-click (PPC) advertising
• Comments from Google Search Advocate John Mueller
• Technical SEO aspects (e.g., robots.txt files)

Founder Barry Schwartz has practiced SEO for 18 years, and the newsletter draws on his expertise and experience. 

They also cover official Google announcements updates, ensuring you have the most current and authoritative information.

The newsletter’s daily frequency and topical depth make it an ideal resource for dedicated SEO professionals, serious enthusiasts, and business owners in digital marketing.

Takeaway: With its large volume of curated links, this newsletter is for those who want to immerse themselves in the intricacies of SEO daily.

Rich Snippets

Rich Snippets is a weekly curated email newsletter from Traffic Think Tank. Written by technical SEO trainer Jamie Indigo. 

Subscribe to get bite-sized insights on the latest developments in the SEO industry. In a style that’s “80% Search/20% snark,” according to author Jamie.

For example, one recent edition included a section called “Bring out your dead,” which covered Google Search Console tools that are no longer available:

The links inside the newsletter are from various sources. But Jamie does the work of rounding up the most interesting, humorous, and baffling of the week and explaining why they’ve made the cut. 

For example, one recent issue included a section called “New image, who dis?”

This light-hearted title introduced the fake attack on the Pentagon using generative AI images. And what that means for Google and the stock market.

Other recent topics have included:

• Bing’s AI plans
• An SEO-themed litigation case
• How to find your place in Google’s Knowledge Graph
• How to use three Semrush studies on building a benchmark
• Insights from the latest Google Search Central Live event

Jamie’s sassy tone isn’t for everyone, but it helps make technical SEO more digestible. And her expertise means only the most important articles of the week land in your inbox.

Takeaway: Subscribe if you’re keen to learn about complex, technical topics in an entertaining and accessible way.

Best Newsletters for SEO Marketing 

Brush up on everything from organic traffic tips to artificial intelligence with these SEO newsletters that focus on marketing:

SEO Notebook

SEO Notebook is a tactical newsletter curated by Steve Toth, who shares weekly insights directly from his Evernote notebook. Every issue contains tips and tricks you can apply to your SEO and marketing strategy.

For example, here’s a recent issue where Steve generates anchor text with ChatGPT in Google Sheets:

Here, readers learn how to use artificial intelligence to optimize their SEO strategy and marketing efforts.

Each newsletter is concise and includes links to featured plugins, tools, or tutorials you’ll need to implement the tips.

The tips come from Steve’s experience and ongoing research as an SEO consultant. He shares successful ideas and tactics he learns from both industry leaders and up-and-comers. 

He includes screenshots of the social posts or articles that inspire each notebook and backs up any claims with hard evidence.

For example, here’s one of his posts on “Zero Search Volume Keywords”:

Rather than just stating that search volume can be misleading, he proves it.

SEO Notebook covers topics like:

• Getting the most from ChatGPT
• Niche keyword research tips
• Content ideation
• Spying on competitors’ strategies
• Effective link-building

Steve works hard to ensure you get information that’s difficult to find elsewhere—and you can use all of it to help get your brand’s name out there and market your business.

Takeaway: Steve’s well-researched and in-depth tips offer quality advice that can make a tangible difference in your SEO and marketing efforts.

TL;DR Marketing

TL;DR Marketing by Saijo George is a daily newsletter that curates bite-sized SEO advice for busy marketers. Skim through the titles every morning and dive deeper into topics that interest you the most.

For example, a past issue included a meta description test and how it impacted organic traffic:

You can use the provided information to optimize your content and increase visitors to your site. 

Saijo’s newsletter also summarizes complex events and announcements in a digestible format, helping you stay updated without excessive reading.

Just click “Show more” to reveal the full description and enlarge the screenshot. TL;DR Marketing also includes links to the original source, which is helpful for those who want to learn more.

Despite its brevity, the newsletter doesn’t skimp on content. Saijo George is an industry veteran who scours the web to curate complex SEO topics that’ll truly impact your marketing efforts.

Topics he covers include:

• Altering how your content appears in search engine results pages (SERPs)
• Changes to YouTube’s algorithm
• Technical SEO elements to make your web pages more user-friendly
• Social media platform updates
• Advice from Google on how to boost rankings

Takeaway: TL;DR Marketing’s succinct format helps busy marketers catch up on SEO news quickly without reading and dissecting countless articles across sites. 

Search Engine Land

Search Engine Land’s daily newsletter is a reliable source for staying updated on all aspects of SEO and search engine marketing.

For example, a past issue featured an editor’s note on the latest Google update:

Why was this important enough to need a letter from the editor?

Because major updates to search engines can impact your rankings, and it’s important to understand who might be affected and why. 

Search Engine Land has built a reputation as an authority in the SEO space. They’re known for in-depth analysis, expert insights, and timely news coverage.

The newsletter blends original articles and curated content so subscribers get the most relevant and up-to-**** information.

This example issue includes an article about preventing AI from accessing your site’s content and a marketing podcast on using first-party data:

The newsletter features a mix of categories and formats to ensure everyone learns something new.

Past topics include: 

• A webinar on email marketing intelligence
• A study on PPC advertising
• Tips for dominating local SEO
• A list of MarTech article links

Takeaway: Search Engine Land’s mix of original and curated articles allows you to dive deep into specific areas of SEO and digital marketing.

Top SEO Newsletters for Growth Marketing

Growth marketing goes beyond traditional tactics to focus on the full marketing funnel, from acquisition to retention. 

The following newsletters can help you understand how SEO fits into a growth strategy: 

The Growth Memo

The Growth Memo is a weekly newsletter that teaches you how to grow your company as quickly and sustainably as possible using SEO, advertising, AI, content marketing, and much more.

For example, a past issue featured a deep dive into the trust funnel that taught subscribers how crucial trust is to sales:

Newsletter founder Kevin Indig is an ex-SEO Director at Shopify and advisor to ecommerce and software brands. As someone who has led SEO at one of the world’s leading ecommerce platforms, Kevin brings both expertise and practical knowledge to the table.

He doesn’t cover a top-level view of each subject, either. Every issue is full of evidence-based claims, experiments, studies, and screenshots.

For example, this one teaches subscribers healthy SEO growth rates:

The newsletter begins with an enticing question: “What is a healthy growth rate?” and then explains the topic in detail.

Other common topics include the following:

• Successful advertising strategies
• Funnel breakdowns of million-dollar businesses
• How to create offers that convert
• Traffic and SEO hacks from industry experts

Takeaway: Use The Growth Memo to grow your business using SEO, marketing, and business tactics. You’ll benefit from the insights of an industry leader who deals with the complexities of SEO at scale.

The Moz Top 10

The Moz Top 10 is a semi-monthly email newsletter that curates the 10 best articles about SEO and digital marketing to help your business grow.

This issue starts with a “Pro Snippet” that summarizes the articles Moz has curated underneath: 

Moz’s insightful blog posts and industry research provide trusted resources for growth marketing. Each issue features 10 links from a variety of sources with a concise summary to help you digest the topic. 

In the example above, the issue closes with three articles on local SEO, including optimizing for localized searches and understanding the dynamics of local online visibility.

The Moz Top 10 covers a variety of topics, including: 

• Ecommerce SEO
• Content marketing tips
• Recent Google updates
• How to test your site’s user experience 

Takeaway: The Moz Top 10 gives you a distilled version of the most critical and valuable insights in SEO. Each issue helps you better understand the latest updates and how to apply them to grow your company’s online presence.

Benefits of SEO Newsletters 

Subscribing to an SEO newsletter is one of the smartest moves you can make. Here’s why:

Saves Time

As a busy professional, keeping up with the latest SEO strategies and trends can be a tall order. SEO newsletters summarize the most important updates so you don’t have to spend hours reading it on your own. 

• Stay informed without extensive research: An SEO newsletter delivers all the must-know strategies directly to your inbox. This saves you the time and effort of conducting extensive research.
• Curated information: Newsletters do the hard work for you. They curate the most important and relevant information, allowing you to quickly assess what needs your attention.
• Summaries and insights: Newsletter content includes summaries, insights, and links for further reading. This format lets you quickly understand the key points and decide what topics to explore in more depth.
• Real-world case studies: Newsletters often feature detailed case studies of successful (or sometimes unsuccessful) SEO strategies. These real-world examples serve as valuable sources of inspiration and cautionary tales.

Stay Current 

Whether a new trend has SEO professionals buzzing or there are whispers of an impending update, you’ll be one of the first to know when you subscribe to SEO newsletters. 

• Stay updated: Newsletters provide the latest tips, strategies, and algorithm updates.
• Industry insights: Get a pulse on the industry with information on job openings, upcoming events, and broader trends.
• Career opportunities: Job listings in newsletters cover roles from entry-level to executive, making it a convenient way to scout for potential career moves.
• Strategic adjustments: Newsletters help you pivot your strategies in response to changes in online privacy, shifts in consumer behavior, or the rise of new technologies like voice search and artificial intelligence.

Keep Up with Google

Google’s algorithm update history is extensive. In 2021 alone, Google said it made more than 5,000 improvements to search. But since most updates are small, they can go undetected.

That’s why SEO newsletters are so crucial. They provide readers with up-to-**** information about any changes (verified and unverified) to search engine algorithms.

Small updates can add up to bigger, more impactful changes over time.

By staying in the loop, you can quickly adapt your SEO strategy and maintain or improve your website’s visibility.

Expert Insights and Advice

SEO newsletters often feature articles, case studies, and advice from industry-leading SEO experts.

This insider knowledge provides unique perspectives and actionable tips you might not find elsewhere.

Expert-curated content ensures the information you receive is reliable and up-to-****. This saves you the time and effort of sifting through less credible sources.

Keep Up with the Latest in SEO

SEO newsletters cut through the noise and deliver critical insights right to your inbox. Whether you’re just starting or you’re a seasoned pro, there’s a newsletter to suit your needs.

Want an additional layer of SEO insights? 

Check out Semrush Sensor. This tool tracks Google’s algorithm updates and alerts you to changes that could affect your SEO performance. You’ll get critical insights to help you stay ahead of updates—and the competition. 

Get started with Sensor today.