Best Practices for Mobile App Messaging

Vernon May 30, 2023

0 1 minute read

How leading brands are using mobile apps to drive more engagement and increase revenue

Marketers are turning to mobile apps to personalize the customer experience, capture attention, deliver meaningful value, and drive loyalty—with good reason: 70% of consumers say they are using mobile apps more frequently for shopping than even a year ago.

In this guide you’ll learn:

When to use different mobile app messaging types: push, in-app, or inbox
How to seamlessly integrate mobile app with other messaging channels, like email and SMS
Different ways leading brands including Adore Me, BuzzFeed, and Wines ‘Til Sold Out are driving customer loyalty and how you can too
How to measure and evaluate success of your mobile app messaging strategies

Sponsored by Cordial
With Cordial, every interaction is an opportunity for connection: brands with customers, messages with data, strategy with results. Our marketing strategy platform powers billions of data-driven messages that create lifetime customers for future-thinking brands.

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