SEOSEO News

Awakening Dead Content with DAM and AI


****: Oct 31, 2023 1:00 EDT (10:00PDT)

Speakers:

Jake Athey
,
VP, Sales and Go To Market, AcquiaFaith Robinson,
Managing Director, Content & Marketing Strategy, KPMG

Don’t let old visuals and dead designs haunt your brand’s customer experience. With the right mix of a digital asset manager and AI, it’s easy to increase the use and repurposing of digital assets across teams and regions.

We know that the visuals and designs we use enhance the customer experience, generate brand awareness, and ultimately foster brand loyalty. But it’s costly and time consuming to keep your brand fresh while keeping track and updating outdated assets across your growing digital footprint.

We’re going to explore how digital asset management (DAM) and AI can help your marketing and creative teams reuse, repurpose, and transform assets to bring your customer experience to the next level.

So grab a coffee – and maybe that bowl of candy you’ve been eyeing by the porch – and join Jake Athey and Faith Robinson to explore how DAM and AI can give your content operations a boost.

In this webinar, we’ll cover:

  • Four uses of AI to streamline your asset workflows
  • How and when to involve human review
  • Tips for tracking results and showing the impact on your bottom line

Register now

Sponsored by Acquia
Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed.






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