Amit Raj: How To Write Outreach Emails – Lion Zeal

Outreach link building is booming, but short of paying for guest posts, how do you land high quality links?

My guest today, Amit Raj, runs a link building agency where he does manual outreach-based link acquisition for clients ranging from local companies to eCommerce, SaaS, and everything else.

In this episode we breakdown his outreach process from research to acquisition, including what it actually means to build relationships.

Topics Covered

• Who is Amit Raj? (1:17)
• Manual outreach vs. Buying links (3:50)
• Targeting and Understanding your audience (7:25)
• Researching to write content (21:16)
• How to have a successful outreach phase (28:54)
• Types of links Amit offers (43:13)
• Amit’s email statistics & software (47:56)
• Tips for getting started with digital PR (56:26)
• Why it’s essential to build relationships (1:11:43)
• Final thoughts (1:15:43)