Content is gold. The power of good quality content that can entice the reader and create a prospective customer base is widely recognized by all.
If you have a powerful message you want to communicate to your customers, you sure wouldn’t want them to miss anything.
Dispensing information is one thing; retaining that information is another. 91% of your audience prefers visuals over text. So, it is important to recognize how to capture their attention.
Never undervalue the influence of visual appeal! If you want an effective marketing campaign, infographics are a powerful tool you should consider using.
Having said that, the practice of using infographics digitally is gaining momentum and is being widely used as part of content strategy for multiple organizations and small businesses.
Day-to-day, people are swamped with information, and it is to be observed that their attention spans are lessening by the second. Infographics are a straightforward, practical and creative way of displaying information without exhausting the viewer’s interest.
In fact, great-quality infographics are 30 times more likely to drive consumer decisions.
The Importance of Infographics in Content Marketing: 9 Reasons
Now that you know what an infographic is, let’s take a look at how these visual formats of information and data can better help you understand your customer base:
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Infographics Can Simplify Concept
All of us like to absorb as much information as possible in the least possible time. Graphic information is easy to assimilate and retain. Infographics are a dynamic tool for this reason. Content managers rely heavily on infographics to get their points across. Infographic content marketing is a reliable way of simplifying concepts about the services or products you offer. Content and infographics together make abstract information easily digestible.
When huge sets of data and design are condensed into simpler visual-friendly elements, information can be transformed into memorable, attention-grabbing and even swaying graphics.
Quickly navigating through the provided information not only avoids misinterpretation or confusion but also strengthens a brand’s relationship with their customer.
The ‘less is more’ approach demonstrates to your customer base that it is vital for you to have them understand your products and services in detail.
Be it existing or potential customers, simplifying content with the help of infographics will take a language of its own in circulating information.
It is safe to assume that not only do savvy internet users recognize most icons, but they will be understood across the board.
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Repurposing Information
Infographics come in handy, assuming you’re looking to reuse your blog entries for those that can be effectively summarized or represented. You could have posts where you utilize list items or other visual guides to assist readers with grasping the core points of your content. These can help with shaping the premise of an infographic.
Try not to utilize very complicated subjects that are difficult to understand. However, when repurposing your pieces, make your content palatable. Otherwise, you could ruin the original content by writing a new one.
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Building Brand Credibility
If you want your business to be seen as a voice of authority, creating compelling and informative graphics that can help customers learn about your brand can do the job.
You can become an expert in the industry and a trustworthy source by crafting unique infographics with useful resources and relevant elements.
This can be done by designing an infographic that is talk-worthy. Establishing a strategy to execute interesting infographics that stay consistent is a way of building a credible brand.
So, when crafting content, draft it so that an average consumer can consume it; don’t overcomplicate things.
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Provide Easy Instructions
With infographics, your customers can benefit from easy and quick guides. If you’re offering a complex product or service, then providing instructional infographics will allow you to engage with your audience and supplement customer satisfaction, which is vital for any business.
Providing easy solutions to complex situations will help win over customers. A simple example of such was the pandemic breakout of 2019.
People were worried about their health and what safety measures they could take to avoid getting exposed to the virus. People were prone to consuming all sorts of information available online.
Still, infographic content that provided simple handwashing steps and how to keep yourself safe resulted in a valuable consumer experience.
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Compare Products / Services
Customers are most muddled when involved in a purchase decision. Each and every one of us has once been the victim of post-purchase remorse, and that’s why your customers really think through their purchases.
Before your customers buy a product, they tend to do their research to make better and more informed decisions. If you’re doing content marketing for a small business that sells mobile phones, in such a scenario, you can create infographic content highlighting features of a particular smartphone versus its competitor in the market.
This will let you know what your customers are searching for and what kind of content they like looking at. If the current range drives results for you, that’s a win.
However, if the current approach needs to deliver the desired results, you can run a content analysis to generate interest in the improvements you make over time to your content.
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Create Interest in Social Media
A well-designed infographic can pique interest in your brand’s social media. Since people on social media are mainly there to consume content, this will allow other consumers or even marketers to share your infographic content. Resulting in more significant traffic to your page or website.
There’s a ton of content on popular social sites today; therefore, creating simple, exciting and easy to understand is crucial.
Great infographics won’t just increase your follower count but also give you increased online visibility once people have been made aware of your brand. If you’re putting in the time and effort to create a great infographic, make sure you use various elements to get more mileage.
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Help Improve SEO
Infographics are an excellent way to drive more traffic to your site, upgrade your return for capital invested and further improve conversion rates.
Recall the last few infographics you’ve seen and where you saw them. Infographic pictures are utilized on the web extensively for various capabilities, including email marketing, blog entries and ads on social media.
It is without a doubt that you haven’t seen one while surfing on your smartphone or desktop today. Infographics are one of the most versatile kinds of content for any brand and can hugely upgrade perceivability.
There are different means to boost SEO, but one way to get initiated is by ensuring, when doing infographics marketing, you confirm that your infographics are shareable. If and when shared frequently, people may form backlinks from their websites, increasing your chances of ranking higher on the search engine results page.
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Simple to Track Results
In the same way that you would with any other form of advertising, you will need to invest both time and money into tracking the success of your infographics. The ROI you receive from infographics is simple and easy to calculate, in contrast to the efficacy of some of your marketing campaigns. In a near-perfect world, each infographic you create would convey a lot of crucial information simply and concisely. Some may be more accurate than others, though.
It shouldn’t be too difficult to assess how effectively your infographic marketing efforts are performing so that you may improve and scale them up in the future provided you have proper monitoring in place.
If you want to understand how well your infographics are performing and how to make adjustments, you need to create a landing page for each infographic.
Use an analytics tool to determine your website’s traffic sources, user behavior, and page views.To find the websites that are already utilizing your infographic, perform a reverse image search.
If they aren’t already doing so, you might want to consider requesting permission from websites that have uploaded your work but haven’t connected back to you. You could get in touch with the websites that have featured your content if they haven’t done so already.
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Infographics Enhance Readability
With the aid of an infographic, a block of text can be broken down into more manageable pieces, making the article easier to understand for visual learners.
Since our culture is becoming more visually focused, we are losing some of the content’s impact if we can’t scan over the language quickly. The meteoric rise of image-centric social media platforms like Instagram and TikTok is proof of this trend.
The majority of people are visual learners, so infographics are helpful because they present information in a format that appeals to them.
Your infographic’s readability can be enhanced in the following ways:
- Use colours that fit with your brand’s aesthetic while still standing out.
- Try out a few different layouts and see which one gets the best response from your target audience.
- Create a basic layout for your document, which you can then refine using extensive A/B testing.
- The best blog posts are short and to the point, so cut out the fluff and focus on the meat of the topic.
- Instead of making a bunch of boring infographics just to pad your content inventory, put some thought into making one that stands out.
Conclusion
As was shown in the preceding section, infographics continue to increase targeted traffic, lend credibility to a brand, aid SEO efforts, improve memory retention, and more. All of the aforementioned are just a few of the many advantages of infographics.
They’ve also proven that they’re a form of content that inspires people more than reading does.
Whether you are just learning the basics of infographic design or you are an accomplished expert, including infographics in your marketing strategy is a good idea.
Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.
