7 Best SaaS SEO Agencies For Pipeline Generation + ARR Growth

There’s no such thing as a one-size-fits-all SEO strategy for SaaS companies. The best SaaS SEO agencies will take the time to learn your business inside out and adapt their services to your goals.

Read on to find out what else separates the best from the rest, along with our recommendations for the top SaaS SEO agencies in today’s market.

How to Choose the Best SaaS SEO Company

Choosing the best SaaS SEO agency comes down to how well it can meet your requirements for factors like:

• Services offered
• Results they’ve delivered
• Ability to scale services
• Experience in your industry
• Reporting and analytics provided
• Pricing and deliverables
• Discovery process

Ultimately, no single agency is a good fit for every business. But it’s worth understanding what separates the wheat from the chaff for each factor so you can choose the best agency for your needs.

Services

Effective SaaS SEO hinges on a comprehensive approach that usually includes:

• Full-funnel keyword research
• Competitive analysis
• Product-led content creation
• Digital PR and authoritative link building
• Technical audits and fixes
• Performance reporting and optimizations

If you hire a full-service agency, you should get all of the above (and then some).

The best full-service SaaS SEO agencies will likely go above and beyond by also focusing on other areas, such as:

• Aligning SEO and paid search strategies
• Conversion rate optimization
• Thought leadership development
• Programmatic SEO opportunities to help scale content output and lead generation

In saying this, if you only need a specific service from the list above, a full-stack agency may be overkill. That’s where specialists or consultants are a better fit for some projects. For instance, content production is often a significant bottleneck that you can scale much easier if you outsource it to a dedicated SaaS content agency.

Specialist Agencies	Full-Service Agencies
Ideal if you: – Already have some in-house resources – Need a specific skills gap filled – Want to scale one area of your marketing quickly	Ideal for: – Avoiding the risk of over-hiring – Scaling at a comfortable pace – Leveraging experts in multiple areas – Streamlining communications across campaigns and channels

Results

All decent SEO agencies showcase their results somehow, usually by publishing case studies. But the best SaaS SEO agencies have case studies that connect specific actions to tangible business results, like improvements in:

• New trial sign-ups
• Demos booked
• Marketing and sales qualified leads
• Cost-per-lead
• Closed deals
• Revenue

While SEO-specific metrics, like rankings and traffic, are a good leading indicator of campaign performance, they don’t show bottom-line value. So, ideally, you should look beyond these metrics and scope out the tangible impact on core business objectives instead.

For example, here’s a SaaS SEO case study showcasing the approach, services delivered, and the tangible results generated (SQLs).

Scale

Whether you’ve decided to hire a specialist or a full-service agency, their ability to scale services to match your pace is crucial.

In your decision-making process, assess how well an agency might be able to adapt to the future needs of your business.

Consider things like:

• What size companies have they worked with?
• Are the services delivered in a fixed package or a flexible arrangement that you can scale up or down as needed?
• How big is the team, and how well might they handle sudden influxes of new projects during busy times?

The best agencies will be able to scale with you well into the future.

Industry experience

Look for agencies with extensive experience working with other SaaS companies.

They need to implicitly understand just how different SaaS is from eCommerce or other types of business ******. Many generalist agencies that work with all types of businesses don’t have this understanding and lean on cookie-cutter strategies for all clients.

Reporting

Reporting is a critical piece of any SEO service. It’s how you can keep an agency accountable for the services and results they’re delivering.

All good agencies deliver reporting from analytics tools like Google Analytics, Google Search Console, or SEO tools like Ahrefs. The best agencies also align these reports to the metrics you track in-house via your CRM. Leveraging this mix of reporting technology will give you a complete picture of campaign performance and business impact, from rankings and traffic to leads and revenue.

If an agency doesn’t mention business metrics like qualified leads, demos booked, or cost per lead in its case studies, it’s likely they don’t track or report on these. It never hurts to ask if they can report on the metrics that matter most to you during your initial discussions. Or, even better, ask for examples of how they track pipeline impact with other SaaS clients.

Pricing

When looking for the best SaaS SEO services, pricing can be an arbitrary factor. For instance, which scenario is better?

A. You hire a cost-effective agency. In 12 months, you’ve barely broken even on the service.
B. You hire a premium agency. In 12 months, they’ve delivered 2x return on investment.

In our book, option B is always better, no matter how big your investment is. In saying this, there is a point of diminishing returns with SEO, as with many other services. That is, there’s a point where spending more money won’t get you proportionally better results. So, you need to find a balance.

To work with most quality agencies, plan a monthly budget in the mid-high 4-figure or low 5-figure range as a starting point. If you’re growing fast and can afford to put more resources behind an engagement, aim for low to mid 5-figures per month for an agency that can scale with you.

The way we like to explain pricing to our clients is through the payback period. Often, a client can choose a lower engagement pricing tier that simply means we’ll work slower through the deliverables compared to our higher tiers. Essentially, you can achieve the same output, and likely results, for a similar price point on both engagement tiers. On higher tiers the client is paying more in the initial months, but also reaches ROI+ faster.

For example: One SaaS company chooses a $5,000/mo. engagement for 12 months to hit its organic growth goal. Another SaaS business chooses a $10,000/mo. engagement for 6 months to hit the same goal. The investment amount is the same, but the second company reach its goal, or payback period, faster. The decision between the two will often come down to risk tolerance, which should be addressed on the discovery call..

Discovery call

The discovery call is a great opportunity to vet your shortlist of agencies.

Most agencies will book a call to get to know your business and needs. It’s how they go about the call that makes all the difference.

During the call, consider these questions:

• Has the agency researched your business, competitors and industry?
• Did the agency provide any valuable insights on the call?
• Did the agency explain how their process will meet your business needs?
• What capacity can the agency operate in – strategic partner, extension of team, full-service?
• How does the agency show business impact?

7 Best SaaS SEO Agencies

You now know how to evaluate the best SaaS SEO agencies. Here’s a list of the best in the market.

And yes, of course, my agency is on it 😉

But as mentioned above, no agency’s an ideal fit for every business out there. We specialize in integrated search marketing strategies for SaaS brands. The other agencies on this list offer a different take, but are also reputable.

Either way, we’re confident you’ll find the ideal partner for your needs below.

Virayo – Full Service B2B SaaS SEO and Google Ads Agency

Notable clients: Truckstop, Brandfolder, SPOTIO, Cedreo

Clutch rating: 4.9

Virayo has proven track record of helping industry-leading B2B SaaS companies scale organic traffic, qualified lead volume and ARR, with its repeatable 7-step search marketing framework.

The agency has a selective client intake process, only taking on 1-2 new clients per month that it believes it can help scale, and is invested in growth.

Services Offered

• Technical SEO
• Content Audits
• Keyword Strategy
• Content Production
• Content Optimization
• Link Building
• Analytics and Reporting
• QBRs

Results

Testimonial

“Over the last two years, Virayo has helped grow our organic traffic from around 6,000 organic visits per month to over 70,000 organic visits per month. More importantly, organic traffic is now the number one driver of new trial signups for our business.”

– Charlotte Morineau, CMO, Cedreo

Powered By Search – B2B SaaS Marketing Agency

Notable clients: Cloudways, CallRail, Basecamp, Click funnels, VMware

Powered by Search specializes in helping mid-market and ****** B2B SaaS companies achieve unstoppable growth through its Predictable Growth Method. The agency focuses on scaling demos, trials, and sales, ensuring clients hit their revenue and pipeline targets efficiently.

Services Offered

• SEO
• PPC
• Paid Social Media Marketing
• Content Marketing
• Full-Funnel Marketing Strategies

Results

• Generated $11.1M in SEO Pipeline for a Data Privacy SaaS.
• Delivered 135% of Paid Ads Pipeline Target for a CyberSec SaaS.
• Doubled MQL to SQL Conversion with ABM for Named Accounts.

Testimonial

“I 100% recommend Powered By Search. They’ve completely transformed our paid media strategy. The results are incredible and we’re extremely happy with them.”

— Jill McCarville, VP Marketing, iWave

Kalungi – Full-Service B2B SaaS Marketing Agency

Notable clients: FleetRunner, Fraxion, Degrees of Change, Beezy, CPGVision

Kalungi offers “Growth-as-a-Service” for B2B SaaS ventures, scaling with their clients’ needs to increase speed and achieve ambitious growth goals. Specializing in outsourced marketing, Kalungi uses a proven playbook to support software entrepreneurs needing more time or expertise to build an in-house team.

Services Offered

• Fractional CMO Services
• Full-Stack Marketing Team
• SEO and Content Creation
• Paid Media
• CRO
• Branding Design
• Web Development
• HubSpot Management

Results

• Boosted Patch’s MQLs by 1500%
• Sourced $4.7M in pipeline for CPGvision
• Enhanced CCD Health’s MQLs by 750% with full-service engagement

Testimonial

“Not only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO. They’re an all-in-one solution.”

— Jon Parrish, CEO and Founder, Patch

Directive Consulting – SaaS Performance Marketing Agency

Notable clients: Uber Freight, Snap Inc., Amazon, Calendly, Supermetrics

Clutch rating: 4.8

Directive Consulting excels in performance marketing and leverages a comprehensive customer generation methodology. Trusted by some of the world’s largest tech brands, Directive has driven over $1 billion in client revenue in the last decade. Their integrated approach combines Paid Media, SEO, Lifecycle Marketing, and more to meet growth goals efficiently and predictably.

Services Offered

• Paid Media (Search, Social, Programmatic)
• Content Marketing & SEO
• Integrated Strategy Development
• Marketing Operations Optimization
• Creative Design & Video Production

Results

• Generated over $1B in revenue for clients.
• Trusted by 200+ tech companies.
• Architected growth for major brands like Adobe and Amazon.

Testimonial

“Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward.”

— Jose Bormey, Head of Digital Marketing, Manta

SimpleTiger – SEO, PPC and Web Design for SaaS Companies

Notable clients: CleverTap, Chargify, credit.com, MAXIO, Bitly, Jotform

Clutch rating: 4.9

SimpleTiger uses a proprietary AI-empowered methodology to drive demand and convert customers. It offers clients keyword data intelligence, content optimization to target buyers at every stage of the buying journey, and holistic marketing efforts across organic and paid channels for maximum efficiency.

Services Offered

• SEO
• PPC (Paid Search & Social)
• Content Marketing
• Link Building
• Web Design

Results

• 597% increase in organic traffic to the primary page target for Jotform.
• 1200% increase in first-page keyword rankings for Gelato.

Testimonial

“SimpleTiger fits their services around your specific SEO needs. After working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.”

— Andy Jiang, Success Engineer at Segment

Codeless – SaaS Content Production Agency

Notable clients: monday.com, Kissmetrics, BetterBuys, Crazy Egg, WordStream, Kinsta

Clutch rating: 4.8

Codeless delivers high-quality content that achieves top rankings, specializing in SEO and content marketing for competitive industries. Their “Pillar and Post” strategy, combined with expert vertical writers and rigorous optimization processes, ensures that content reaches and resonates with the target audience, driving traffic, leads, and sales effectively.

Services Offered

• SEO Content Strategy
• Content Production and Management
• SEO Advisory for SaaS brands

Results

• Increased keyword visibility by 96.15% for Remote.
• Boosted new organic keywords for Miro by 28,000 with 2,400 achieving 1st page rankings.

Testimonial

“By far the best decision we’ve made.”
— Comment from monday.com highlighting the impactful results from Codeless’s content strategies.

Single Grain – Digital Marketing Agency for SaaS Companies

Notable clients: Amazon, Uber, Lyft, Salesforce, AirBnB, Crunchbase

Clutch rating: 4.8

Single Grain is a full-service digital marketing agency focused on helping companies expand their business through strategic and effective digital marketing solutions. They excel in search engine marketing, and various other digital ad channels. Their team of expert marketers uses a data-driven approach to ensure the best return on investment, constantly innovating to keep their clients ahead of the curve.

Services Offered

• SEO & Content Marketing
• PPC: Google & Facebook Advertising
• Conversion Rate Optimization
• SaaS Marketing
• Paid Social (across platforms)
• Programmatic SEO

Results

• Reduced cost per click by 41.37% while increasing leads for Nextiva.
• Achieved a 44% increase in organic sessions for BatteriesPlus.

Testimonial

“Their expertise has helped Nextiva grow its brand and overall business
The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
— Yaniv Masjedi, CMO, Nextiva

Choose the right agency for your SaaS business

Hiring a SaaS SEO agency is a big investment for most companies. Getting it wrong can be costly.

Use the evaluation criteria above to shortlist agency candidates, and then schedule discovery calls with each one to better gauge the right partner for your business.