Looking for alternatives to Positional?
It’s a solid tool, but you have options for content optimization.
Here are our top picks for 2025:
1. Rankability
Best for Customer Support and Comprehensive Content Optimization
Rankability is a robust, AI-powered content optimizer designed to help SEO teams and agencies maximize client results. It seamlessly blends best practices in SEO with tools like Content Optimizer, keyword research, and Content Monitor.
Its exceptional customer support sets Rankability apart—a dedicated team that guides at every stage, making it ideal for agencies that deliver top-notch client experiences.
Key Features:
- Content Optimizer: This tool uses a unique blend of Google NLU and IBM Watson to deliver the most accurate NLP suggestions on the market.
- AI: You can tap into the power of letting Rankability create your first optimized draft. You can also use the native AI helper inside Content Optimizer.
- SEO Coaching: No other content optimization tool on the market can match Rankability’s level of support. Every Wednesday, you get to ask Nathan Gotch, a globally recognized SEO expert, any question you want.
With Rankability, content writers, freelance writers, and SEO teams can effortlessly scale SEO efforts, making it a top choice for agencies looking to maintain high customer support standards.
2. Clearscope
Best for Content Quality and Target Keyword Coverage
Clearscope helps content writers and SEO teams create high-quality content by emphasizing semantic relevance and user intent.
It analyzes the right keywords and suggests ways to improve word count, readability, and overall structure, making it ideal for SEO writing focused on topic depth.
Key Features:
- Content Suggestions: This helps you identify the right keywords to target.
- Readability and Word Count Recommendations: Keeps content aligned with SEO best practices.
- Topic Coverage Analysis: Ensures that every blog post is detailed and complete.
Clearscope’s intuitive text editor makes it easy for teams to create SEO-friendly content that aligns with search engine requirements, ensuring every piece is optimized.
3. Surfer SEO
Best for On-Page SEO and Technical Analysis
Surfer SEO is popular among digital marketers and SEO teams for its in-depth on-page optimization insights.
By analyzing the structure of top-ranking pages, Surfer enables users to understand best practices for on-page elements like keyword density and link building.
Key Features:
- SERP Analyzer: Provides a technical analysis of top competitors to inform your SEO strategy.
- NLP Checker: Ensures you’re using the target keyword effectively.
- Content Planner: Maps out an editorial calendar for creating content clusters.
With Surfer SEO, you can enhance your content marketing efforts by aligning with industry standards, making it a powerful tool for optimizing new and previous content.
4. Frase
Best for Research-Driven SEO Writing
Frase helps content writers, freelance writers, and digital marketers streamline the research process, offering automated insights for creating content that ranks.
Its AI-enhanced features generate content briefs based on top-ranking competitors, allowing you to research keywords and effectively target your audience’s search intent.
Key Features:
- AI Content Briefs: Generate outlines based on search engine insights.
- Question-Based Optimization: Ideal for SEO teams focusing on voice search and featured snippets.
- Automated Keyword Research: Identifies keywords with high monthly search volume for optimal impact.
Frase is ideal for creating blog posts or other content formats that need a solid foundation in SEO writing. It is an excellent tool for building a content marketing strategy from scratch.
5. Page Optimizer Pro (POP)
Best for Technical On-Page Optimization
Page Optimizer Pro (POP) takes a data-driven approach to on-page SEO, helping SEO teams and digital marketers optimize for keyword placement and target keyword density.
Using a structured, step-by-step method, POP guides users in implementing best practices that improve on-page performance.
Key Features:
- TF-IDF Analysis: Helps identify the right keywords to rank.
- Page Scoring System: Provides a clear path to on-page improvements.
- Customizable Recommendations: Tailor’s technical analysis for various competitive levels.
POP is perfect for those who want to focus on the technical aspects of SEO writing. It gives content writers actionable data for each page.
6. Content Harmony
Best for Team Collaboration and Content Planning
Content Harmony is a collaborative platform that streamlines the content creation process. It is ideal for SEO teams and content marketers, and it includes tools for content planning, competitor analysis, and creating comprehensive content briefs.
Content Harmony also integrates with your editorial calendar, ensuring projects stay on track.
Key Features:
- Content Brief Builder: Gathers insights on the right keywords, target keyword density, and readability.
- Collaborative Workflow: Perfect for teams managing multiple projects simultaneously.
- Content Optimization: Guides writers in producing content that’s search engine-friendly.
For agencies and larger teams, Content Harmony’s focus on content planning and team collaboration makes it an invaluable addition to any SEO toolkit.
7. NeuronWriter
Best for AI-Enhanced Content Creation
NeuronWriter combines artificial intelligence with SEO best practices to create highly optimized content.
Its AI features are geared toward content writers and SEO teams who want to produce SEO-friendly content with minimal manual input, making it a smart choice for those with high content demands.
Key Features:
- AI Content Generation: Produces drafts aligned with search engine standards.
- Intent Matching and Optimization: Ensures content meets user expectations and search intent.
- Readability & Word Count Suggestions: Helps create accessible content.
NeuronWriter’s AI-driven features make it ideal for automating SEO writing tasks while maintaining quality and alignment with search intent.
Final Thoughts
Each tool provides unique features that make it an excellent alternative to Positional. While Positional has been a solid content optimization tool, exploring these alternatives can offer new functionalities and benefits tailored to your needs.
Rankability stands out with its exceptional customer support and comprehensive tools, making it perfect for agencies prioritizing client satisfaction.
Tools like Clearscope and Frase offer detailed insights into keyword optimization and content planning, while Surfer SEO and Page Optimizer Pro excel in technical analysis and on-page SEO.
In 2025, finding the right alternative to Positional can greatly enhance your SEO efforts. Whether managing a blog post, researching keywords, or planning content for various platforms, these tools offer the best options for creating content that ranks effectively.
