55% Are Using Traditional Search Like Google Less Since Generative AI Products

The Information posted survey results of its 1,088 subscribers they surveyed and said that 77% said they are using traditional search engines like Google because of generative Al products. So I ran the same’ish poll on X and I got only 55% are using Google/traditional search less.

Here is Amir Efrati posted on X, “it’s happening 77% of 1,088 subscribers surveyed by @theinformation said they are using ChatGPT / conversational AI instead of Google for some queries.”

it’s happening

77% of 1,088 subscribers surveyed by @theinformation said they are using ChatGPT / conversational AI instead of Google for some queries.https://t.co/DEBOzFDJGI pic.twitter.com/a86kQcfc85

— Amir Efrati (@amir) September 19, 2024

So I ran that poll and received 917 votes on X and got very different results. I was only allowed to post 4 responses, whereas The Information had 5, so it is not exactly the same but I think close enough.

My results show the number was closer to 55%. Of course, my audience is more SEOs and search marketers, who likely use Google and traditional search a ton.

How much less are you using traditional search engines like Google because of generative Al products?

— Barry Schwartz (@rustybrick) September 19, 2024

77% seems super high to me but The Information audience is super smart and privileged, I believe?

Do you agree with these numbers?

Forum discussion at X.