MarketMuse is an AI-powered content optimization tool that uses natural language processing (NLP) to create and optimize content.
One of the main selling points of MarketMuse isn’t actually their content creation features, however. It’s their content strategy tool.
The platform is known for its topical authority-building features, where it uses AI to discover clusters based on various metrics, like difficulty, relevance, etc.
Though great, many are still seeking MarketMuse alternatives. This is largely due to it not completely fulfilling all SEO content creation requirements.
Luckily, there are plenty of really good options, with Nathan Gotch’s Rankability being one of them.
Top MarketMuse Alternatives in 2024
To find the best MarketMuse alternatives, we looked into several pieces of criteria for each tool.
This included areas like keyword research, content brief creation, AI-powered tools, ease of use, support, and much more.
1. Rankability: The Best Alternative to MarketMuse
Rankability is a fairly new AI tool that can speed up and improve the content creation process.
The tool itself was actually designed by Nathan Gotch, who’s been an SEO specialist for over a decade. Because of this, it’s a no-nonsense platform that only includes the necessary tools to create rankable content without the fluff.
Since its release in 2024, it’s caught the attention of many SEOs, agencies, and teams. Some of these companies include The Bank, Moreclicks, Appypie, and Elevated Audience.
The main selling point of this platform is actually its ease of use. Anybody, regardless of SEO knowledge, can identify target keywords, create briefs, and write SEO-optimized content that’s designed to rank.
It’s also good for teams of all sizes. An individual can use this platform as well as a large-scale agency that has a big team.
Key Features
- Keyword Research: Data-driven content ideas from real-time data from Google.
- AI Content Briefs: Generate highly optimized content briefs with AI in seconds.
- Content Optimizers: Get NLP keyword suggestions from Google and IBM Watson to improve relevancy.
- Content Monitors: Track content performance and identify areas of improvement.
- SEO Training and Founder Support: Access weekly mastermind calls and direct guidance from the SEO expert, Nathan Gotch.
- Dark Mode: Change your standard white interface to dark, improving usability.
- Monthly Rollovers: Unused credits are rolled over to the next month without any questions.
Benefits for Different Users
Various individuals and teams can benefit from Rankabiliy due to its versatility.
For small businesses, content markets, or SEO experts, the basic plan is more than enough to start writing and optimizing content.
Even better, these smaller teams or individuals will also gain access to weekly mastermind calls. This can help boost their SEO knowledge as well as improve their SEO strategies.
For larger teams and agencies, it’s also beneficial.
These entities can benefit from a lot of their AI tools, for example, their keyword research, content creation, and content optimizers, as they’ll be able to increase the rate of content optimization and production.
Not only this, but they’ll also benefit from their share feature. You can share the content optimizer URL with an SEO writer or another team member. They can then write the content without you having to add them as a user.
Why Rankability is #1
The primary reasons are due to its ease of use and no-nonsense features. It’s also built for various digital marketing professionals, from SEOs to writers and content managers.
Alongside this, it uses up-to-**** data points from Google and IBM Watson, meaning it’s extremely accurate and updated. This helps you make better decisions in your content planning and creation.
For these reasons, we think Rankability is the best alternative to MarketMuse. The pricing packages are also reasonable, which is an added bonus.
Other MarketMuse Alternatives to Consider
Rankability is the best alternative. However, there are still other alternatives that share features similar to those of MarketMuse.
2. Surfer SEO
The first is Surfer SEO, which is an all-in-one SEO marketing tool. It’s home to more than 150,000 professionals and is arguably considered the most popular content optimization software.
Surfer SEO is a very feature-rich platform. You’ll find features like the following on their tool:
- A content editor.
- Auto-optimize features (Auto NLP implementation).
- Various AI content tools (Surfer AI, AI Humanizer, and AI Detector).
- Automatic internal linking.
- Topic maps and keyword research.
- Content audits.
- Collaboration tools.
- Multiple integrations, including Google Docs, WordPress, Jasper, and more.
Because of their features, it makes for an ideal platform for content strategists and teams looking to improve their SERP results and online presence. It’s a bit on the expensive side, but you get a lot of SEO-rich features.
3. Content Harmony
Content Harmony is another good alternative. It offers a well-rounded content optimization tool, which includes top SEO features that’ll drive results.
Some of the best features included in Content Harmony are:
- Keyword reports (Search intent analysis, topic model, competitor outlines, difficulty, etc.).
- Content briefs (Brief formatting, SERP-based outlines, visual content requirements).
- Content optimization (Content grader and real-time feedback).
- Collaboration tools (Sharable briefs, cross-team integration, etc.).
- Free onboarding and training.
Due to its content optimization features, we believe Content Harmony is perfect for strategists who want to create high-quality, SERP-friendly content.
4. SE Ranking
SE Ranking has been available since 2013. Since then, they’ve helped over a million SEO professionals perform SEO research, monitor SEO performance, and create SEO content.
The platform itself is used by many “top” performing websites, such as Zaiper, Yamaha, and My News Desk, which says a lot.
This is largely due to the futures offered on the platform. Including:
- Core SEO tools (Rank tracker, website audit, on-page SEO tracker, SERP checker, backlink checker, and more).
- Performance and reporting tools (SEO report generator, webpage monitoring, and a white label reporting tool).
- Content marketing tools (Content audits, content insights, etc.).
- Local marketing features, helping research, create, and optimize for local rankings.
SE Ranking is a powerful tool. However, this is reflected in its price. It’s an expensive tool, especially if you want add-ons like their Local Marketing or Agency Pack packages.
Free and Affordable Alternatives
If you’re not ready to invest in an AI content creation tool, there are many free/affordable options available.
For example, on Google Docs, you can find an array of SEO “Add-ons.” These range from content writing tools all the way to image generators. Some popular options include Semrush SEO Assistant and GDoc SEO Assistant.
You then have other tools like Google Search Console or Google Analytics. Both tools are free and offer basic insights into content performance and search traffic.
Alongside this, most paid tools, including Rankability, offer free plans for a period of time. This allows you to explore the software before making the initial investment.
Best Practices for Choosing a Content Optimization Tool
There are a lot of great content optimization tools. However, this doesn’t mean all of these tools are the “best” option for you.
If you want to find the best option, then consider the following:
- Your Content Goals: Think about your content goals. Are you a content team, a solo writer, or an SEO strategist? Consider what features are needed to fulfill your goals.
- Your Needs: What tasks do you want the tool to perform? Do you need AI-powered blog post creation, a content brief builder, an enterprise plan, or site auditing features? Think about the tool you need to meet your demands.
- The Support and Training: Tools with good onboarding and ongoing support are the best. It allows you to fully utilize the tool to the best of its ability.
Case Studies: Successful SEO with Rankability and Other Tools
Rankability has continuously brought in results for its users. One user, Raitis Kupce, suggests that using the NLP suggestions on an existing page boosted its ranking by 50 positions overnight.
Nathan Gotch, the owner of Rankability, shares the platform’s SEO results on the Rankability website’s “Results” page. Implementing Rankability has repeatedly shown positive results.
Other platforms, like Surfer SEO, have also shown great results for their customers. One customer, Craig, from My Content Pal, suggests that his content team can now churn out close to 2 million words per year using the tool.
Content Harmony, on the other hand, is known for saving customers 40 hours a week. Another customer, RevenueZen, also suggests using Content Harmony has boosted their content brief creation speed by 60%.
Conclusion: Choosing the Best MarketMuse Alternative
As you can see, there are a lot of good content marketing tools out there.
The best, however, is Rankability. We believe this is the best option for a range of people, from SEO experts to content marketers, small businesses, and large-scale agencies.
We liked this platform due to its ease of use. Anyone, regardless of SEO knowledge, is able to create fully optimized content with ease.
Therefore, why not try it out? At the moment, they have a free trial for new users, so you can explore the platform before making an initial investment.
FAQ
What are the benefits of using an AI writer for small teams?
An AI writer helps streamline the SEO writing process by using real data for keyword research and NLP suggestions, AI for content brief creation, and content scores to ensure content optimization.
How does a content optimization platform help with search results
A content optimization platform uses artificial intelligence (AI) and machine learning (ML) to refine your content to fulfill the search intent.
What are content reports, and why are they essential?
Content reports provide a quick insight into how well your content is optimized in relation to best on-page SEO practices.
Are there any free alternatives for content research and optimization?
Yes, there are plenty of free tools, such as Google’s Keyword Planner, Google Search Console, various add-ons for Google Docs, and multiple other free trials or tools.
