18 Best AI SEO Tools to Consider [Free + Paid]

AI SEO tools can significantly reduce the time and effort you spend on manually planning, managing, and executing SEO tasks. And provide data-driven recommendations to improve your SEO performance.

We’ve curated the 18 best AI SEO tools marketers should consider adding to their tech stack.

But first, let’s start with the basics.

AI SEO tools leverage machine learning and natural language processing to automate, assist with, and perform specific SEO tasks like:

• Keyword research: Finding the most promising and relevant keywords your target audience types into search engines
• Content creation: Creating high-quality, SEO-friendly content to help your website rank higher in search engines
• Competitive analysis: Identifying gaps in your SEO strategy compared to your competitors 
• Content optimization: Optimizing your content to enhance its performance on search engine results pages (SERPs)

These tools help SEO teams move with speed and precision. Saving time and effort otherwise spent performing and executing these tasks manually. 

For example, use Semrush’s ContentShake AI to quickly outline and write blog posts.

Several other AI tools can help you with a wide range of SEO tasks. 

Let’s explore the top 18.

1. Semrush AI Tools 

Semrush is an all-in-one digital marketing platform for managing SEO, advertising, social media, and content marketing efforts. Use it to plan, execute, and monitor campaigns across multiple online channels.

Here are some popular SEO AI tools Semrush offers:

ContentShake AI

Discover new ideas and create SEO-friendly content using ContentShake AI. The tool covers your entire content production workflow, from finding creative ideas to producing and repurposing content. 

Simply add details about your business and click “Continue” to answer the setup questions. 

When you’re ready, click “Get started” to generate multiple topics aligned with your audience.

Then, create an entire article from scratch. You can even repurpose this draft into engaging social media posts. 

SEO Writing Assistant

SEO Writing Assistant lets you optimize your content for search engines. So it ranks higher on SERPs for your target keyword(s) and brings more organic search traffic to your site. 

Use SEO Writing Assistant to edit and enhance your drafts. You’ll find specific suggestions to improve your content based on four key factors: 

1. SEO
2. Originality
3. Readability
4. Tone of voice

The tool offers an overall grade for each draft and indicates where you’re lacking. 

Copilot

Copilot is an AI-powered assistant from Semrush that analyzes your site’s SEO performance and provides actionable recommendations to improve your search engine rankings.

For example, Copilot analyzes data from several Semrush tools and reports like Traffic Analytics to offer condensed insights like these:

Act on Copilot’s recommendations to improve your website’s search engine visibility.

Third-Party AI Apps 

Discover more third-party AI tools in the Semrush App Center. Integrate the tools into your SEO workflows within Semrush. 

Semrush pricing: Seven-day trial available. Pro at $129.95/month, Guru at $249.95/month, Business at $499.95/month. 

2. ChatGPT

ChatGPT is one of the most versatile AI SEO tools. With every upgraded version, ChatGPT unlocks new use cases to level up your SEO efforts. 

Here are some of the key AI features to improve SEO with ChatGPT:

Versatile GPTs

Choose from dozens of custom GPTs (pre-trained, custom versions of ChatGPT) built for specific use cases like keyword research, buyer personas, audience research, and more. 

Or build your own GPT trained on your data and docs to support your workflows.

Localization

ChatGPT-4o has built-in translation capabilities. Create content in one language and quickly translate it into multiple languages for localization. 

Prompt-Based Output

You can use ChatGPT prompts for several SEO tasks.

Whether you want to create topic clusters (a group of interconnected, related pages to build authority on your site) for your content strategy or generate meta tags for several pages, ChatGPT can provide quick results with a simple prompt. 

For example, use ChatGPT to find internal linking opportunities for an article.

ChatGPT pricing: Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing.

3. Surfer SEO

Surfer is purpose-built to optimize content for search engines. Use the platform to plan new content, audit existing content, and analyze SERPs for your target keyword(s). 

Here are a few key AI features Surfer SEO offers:

Build SEO-Friendly Outlines

Surfer analyzes the top-ranking articles on SERPs for your target keyword(s). And creates an outline with heading tags to include in the article:

Image Source: Surfer

AI Assistant Surfy

When you have an outline ready, you can use Surfy, Surfer’s AI assistant, to write a draft. Or enhance content you’ve already written. 

Surfy is available within Surfer SEO’s content editor. Simply select the text you want to edit and add a prompt with instructions.

Custom Knowledge

One of the key AI features of Surfer AI is the ability to add your custom knowledge. Essentially, you can create articles with AI based on your own expertise and insights. 

Add custom knowledge for an entire draft or for a specific section. The tool will draw on these insights when generating content.

Image Source: Surfer

Surfer pricing: Seven-day free trial available. Essential at $99/month, Scale at $219/month, Enterprise at custom pricing. 

4. Frase

Frase is a popular SEO tool that can help you create and optimize content for search engines. Use Frase to:

• Find ideas for blog posts
• Create outlines
• Write blog posts
• Optimize blog posts for search engines

Here are the key AI features that make Frase a great AI SEO tool:

Outline Generator

Outline Generator scrapes search results to document the headings from each high-ranking blog post. Choose different headings to build an outline for your article. 

AI Article Writer

Frase can generate a full AI-written article. If you don’t want to create an article with AI from scratch, you can selectively edit your content using Frase AI. 

For example, instruct the AI to improve your writing or expand/shorten any point. 

Optimize Content

Use Frase’s built-in AI tool to modify your tone with options like formal, informal, persuasive, and friendly. It will generate content based on your prompts. 

Here’s an example of generating a part of an article using a custom prompt:

Frase pricing: Free plan. Solo at $15/month, Basic at $45/month, Team at $115/month.

5. Jasper

Jasper is an AI-powered marketing platform for enterprise teams. 

It offers advanced features to centralize your company knowledge (style guide, brand voice, vision statement, executive bios, etc.) and collaborate with your team on the many moving parts of your content marketing campaigns. 

Here are some of Jasper’s key AI-powered features:

AI-Assisted Content Generation

Generating new content is one of Jasper’s core AI capabilities. Use any of its 50+ templates to start a new writing project. 

Then, use the document editor to enhance the output or work with Jasper’s Chrome extension to create new content within Google Docs. 

SEO Mode

Jasper also integrates with Surfer to optimize your content based on SEO analysis. 

Enable Surfer’s search-focused content editor within Jasper to ensure you’ve included all relevant keywords, added the right number of headings, included internal links, and more. 

AI Templates

If you can’t find the right place to get started with Jasper, any of their 50+ AI templates will make the choice easier. 

These templates are designed for specific use cases like content optimization, paragraph generator, and features to benefit copywriting. 

Jasper pricing: Creator at $49/month, Pro at $69/month, Business at custom pricing. 

6. MarketMuse

MarketMuse is an AI-powered platform for building and planning your content strategy. The platform offers various tools to streamline SEO workflows, such as competitor analysis and keyword research. 

Let’s check out some of MarketMuse’s top AI features:

Topic Clusters

For any topic you add, MarketMuse will use its research model to create a detailed topic cluster. The tool will analyze your website and review your competitors’ sites to find relevant topics. 

Then, it’ll audit your existing content inventory to remove any topics you’ve already covered. 

The result? 

A visualized topic cluster chart. 

Content Brief Generator

MarketMuse can create detailed content briefs for any topic. Each brief includes a list of key subtopics, a suggested structure, word count, and other details to guide writers in the right direction. Helping them create top-notch content. 

Content Optimization

MarketMuse uses AI to audit and optimize existing content for SEO. 

You’ll find a list of keywords and optimization suggestions. 

This is where you can use its built-in AI writer to edit and enhance your draft. 

MarketMuse pricing: Seven-day free trial is available. Optimize at $99/month, Research at $249/month, Strategy at $499/month, Premium at custom pricing.

7. BrightEdge

BrightEdge is an enterprise-focused SEO platform that covers various online channels, such as search, social media, and mobile. The platform offers sophisticated analytics tools to track performance across the board and make strategic improvements.

Here are some of BrightEdge’s core AI features:

Copilot

Copilot is designed as an AI assistant to help with multiple SEO tasks. Like suggesting page titles and building an internal linking structure. This tool can share intuitive suggestions to optimize your content or find issues (and fixes) in your SEO setup. 

DataMind

With DataMind, BrightEdge enables marketers to gain an edge over their competition with data-driven decision-making. 

Find SEO trends in your industry, learn what your audience is looking for, and stay on top of your competitors’ performance. 

The dashboard provides valuable insights. Such as the number of important pages on your website that lack titles or descriptions or the number of high-quality domains linking to your competitors. 

BrightEdge pricing: Custom.

8. Serpstat

Serpstat is another search marketing platform built to manage your entire SEO strategy. It allows you to audit your website’s search performance and plan your efforts with tools for tasks such as competitor analysis and keyword research. 

Let’s look at some of Serpstat’s AI SEO tools:

Text Editor

Create and edit content for different needs, like blog posts, social media posts, and ad copy. 

You can generate content in 26 languages and add media to make it more engaging. It’s also possible to customize your content and include links. 

Article Builder

Add prompts to produce AI-generated content from scratch. The Article Builder tool will share a list of fields to provide direction for the article you want to create. 

For example, you can add a title, subtopics, and paragraph-style prompts to guide the content creation process. 

This feature lets you identify the most-used keywords in a specific content piece. 

This is useful when analyzing competitors’ content. Quickly access the most commonly used keywords to optimize your content accordingly. 

By targeting the keywords your competitors are ranking for, you’ll potentially capture their audience and increase your market share. Helping you drive more organic search traffic to your site. 

Serpstat pricing: Individual at $59/month, Team at $119/month, Agency at $479/month.

9. Content Harmony

Content Harmony is designed to build seamless content workflows and reduce the busywork in content marketing campaigns. The platform offers a suite of tools for different workflows, such as keyword analysis, internal/external linking, and visual content requirements. 

Let’s explore some of the AI SEO tools to leverage in Content Harmony:

AI Suggested Questions

When building a content brief, it can take a while to decide on the right set of frequently asked questions (FAQs) to cover. 

You can do this in seconds with AI Suggested Questions. 

This feature will give you a set of frequently asked questions with relevant answers and the source of each question. 

Content Brief Generator

Content Harmony can design a complete content brief, including an outline, based on a simple topic or keyword. It uses AI to find relevant subtopics to cover, with suggestions to include keywords. Customize the outline any way you want. 

Keyword Reports

Keyword Reports gives you a detailed report on any target keyword. These reports document all essential details like search volume, search intent, reading level, and similar metrics. 

Discover existing content that ranks for your target keyword to build or update your own strategy.

Content Harmony pricing: Trial at $10, pricing starting at $50/month. 

10. PageOptimizer Pro

PageOptimizer Pro (POP) offers a collection of SEO tools to maximize search performance, primarily with content. Leverage this platform to plan, create, and optimize content. 

It’ll also help you with other SEO tasks, such as finding keywords, building schema, and optimizing for entity SEO.

PageOptimizer Pro offers one main AI-powered tool for SEO: its article generator.

Unlike other AI writing tools, POP AI Writer offers a multi-step workflow to create meaningful content with AI:

1. Enter an estimated word count for your content
2. Choose what to include in rich content (like images, tables, lists, etc.)
3. Research the top-ranking competition based on the primary keyword
4. Choose exactly how you want to use AI to generate titles
5. Finalize the subheadings and overall structure for your content

Based on these inputs, the POP AI Writer will create a complete draft for your topic. 

PageOptimizer Pro pricing: Basic at $34/month, Premium at $47.50/month, Unlimited at $61/month, Team plan at $1200/year.

11. Alli AI

Alli AI is another enterprise marketing platform built for SEO at scale. It enables marketing teams and agencies to automate several SEO processes and get a 360-degree view of their entire strategy. 

Here are some key AI features worth exploring in Alli AI:

A/B Testing

Conduct quick A/B tests for specific details like page titles, and find the best-performing option for your needs. The tool will also give you AI-powered suggestions for optimized page titles and other content needs. 

Schema Markup

Use AI to create a detailed schema for your website. The tool will analyze every page and review all the content to design the most relevant schema markup without coding skills. 

Content Editor

Edit and optimize your content across different pages with Alli AI. Its live editor works directly within your website and offers relevant suggestions to instantly refine your content and deploy it to the web. 

Alli AI pricing: 10-day free trial available. Business at $299/month, Agency at $599/month, Enterprise at $1199/month.

12. Gemini

Gemini is Google’s AI chatbot that works with prompts. 

While it’s not purpose-built for SEO, you can instruct Gemini to help you with specific SEO-related tasks.

Here are a few Gemini features to optimize SEO performance:

Generate Schema

Gemini lets you create or analyze a schema markup for your website without any coding knowledge. And get suggestions on optimizing your website URLs or internal linking structure. 

Data Analytics

Integrate Gemini with Google Analytics to better understand your website performance data. This integration is possible with third-party platforms like Pipedream. It’ll allow you to contextually leverage Gemini for GA4 functions.

Content Optimization

Use Gemini as your content partner to edit and optimize content for SEO. Share your draft, and collect suggestions for optimizing it based on SEO best practices. 

Here’s an example of the suggestions offered:

Gemini pricing: Free plan. Business at $20/month, Enterprise at $30/month.

13. Yext 

Yext helps local businesses establish and manage their search engine visibility across multiple locations. Its local SEO capabilities can help you optimize your site for specific locations for better visibility in these areas.

Here are some of Yext’s AI capabilities to explore:

Content Generation

Yext lets you create content by populating dynamic fields and using built-in prompts. Create and save content in multiple languages to reach a diverse audience. 

Search Function

Yext also offers sophisticated AI capabilities for search performance. Build a relationship model for search entities, analyze website search data at scale, and upgrade your content to best match search intent. 

Yext Pages

This is a feature-packed tool for quickly developing and shipping new landing pages. Design a landing page, add content, optimize everything for SEO, and publish—all in one place. 

Yext pricing: Custom.

14. Market Brew

Market Brew is an SEO testing platform that helps you better understand search engines and optimize your website accordingly. The platform runs on its own search engine model, and can be calibrated to behave like any search engine worldwide. 

This way, Market Brew makes it easier to test your content on different search engines and find critical insights.

Here are some of Market Brew’s core AI SEO tools and capabilities:

SEO Testing

Test your website against specific keywords and get a ranking blueprint to understand the scope of further optimization. 

Conduct rapid A/B testing and track historical performance data to see where your site lacks peak search performance.

SEO Forecasting

Market Brew leverages AI to forecast how well your SEO efforts will pay off. 

Access different types of forecasting data related to keywords, competitors, topical authority, and more. You’ll also get predictive alerts based on the forecasts you’ve set in your account. 

Market Brew pricing: Custom.

15. CanIRank

CanIRank is an AI-powered SEO platform that combines data with actionable recommendations to improve SEO performance. For every recommendation, you get do-it-yourself (DIY) instructions, which you can implement to improve your performance. 

Here are the core AI capabilities in CanIRank:

Keyword Analysis

Find SEO potential for any keyword. 

Keyword Analysis categorizes keywords by high value and high traffic. You can also test a keyword’s relevance to your website. Like this:

Competitive Analysis

Get a bird’s eye view of how you fare against the competition. You’ll get a matrix of color-coded data against parameters such as page relevance, website relevance, and page strength. 

Data-Backed Recommendations

Find data-backed advice about what to improve on specific website pages to rank better in search engines. 

You’ll get granular-level details like the keywords missing from your content, which page elements to work on, and how to increase page/website strength.

CanIRank pricing: Custom.

16. Wordtune 

Wordtune provides AI-backed creative suggestions to level up your writing style. Use it to produce different kinds of high-quality content. Like blog posts, ebooks, whitepapers, and social media posts.

Here’s how Wordtune leverages AI to support content creation:

Contextual Suggestions

Use Wordtune to improve your content with contextual suggestions for any theme. Use these suggestions as prompts to write more content on your own. Or use AI to write something for you. 

Language Improvements

Wordtune also offers various AI tools to enhance the language in your content. For example, you can adjust the tone and switch to a casual or formal voice. 

You can also rewrite sentences to improve readability. Or shorten/expand on specific sections. The tool also offers suggestions for fixing grammatical errors.

Creative Inputs

Get creative suggestions from Wordtune to make your content more engaging for readers. 

Add more content by prompting AI to:

• Add a conclusion
• Present a counter-argument
• Explain or emphasize a point
• Share an example or analogy

These suggestions can make your content more unique and helpful. 

The result? Your content becomes more engaging and informative. And captures your readers’ attention. 

Wordtune pricing: Free plan available. Advanced at $13.99/month, Unlimited at $19.99/month.

17. LinkStorm

LinkStorm is an internal linking tool to achieve better SEO results with strategic internal linking. The tool documents your entire internal linking structure to pinpoint issues, find broken links, and present actionable solutions. 

Let’s look at LinkStorm’s main AI capabilities:

Linking Opportunities

Once you run your site through LinkStorm, it’ll give you a list of new linking opportunities. You’ll get a table with the source and target pages along with helpful context on how to place the link. 

Optimized Anchor Text

Besides identifying linking opportunities, the tool also shares a list of important keywords to use as anchor text. 

You’ll find data around the number of internal links already built for these keywords. Plan other link-building opportunities based on this data. 

LinkStorm pricing: Small at $30/month, Medium at $60/month, Large at $120/month.

18. Scalenut

Scalenut helps teams plan, create, and optimize content for SEO campaigns. The platform streamlines content workflows with tools to document and plan your strategy. Its traffic analyzer tool also provides insights into your SEO performance. 

Check out these AI-powered features to explore in Scalenut:

Topic Research

Build keyword clusters for your website and kick-start your topic research workflow with the right data. Generate titles for your content assets using AI. And document everything right within your Scalenut dashboard.

NLP Analysis

Get a list of natural language processing (NLP) terms to optimize your content for optimal search performance. The content editor will give you a list of search terms and evaluate how well your content uses these terms. 

Link Manager

Scalenut also uses AI to generate a list of relevant internal links for any page. The tool will show exactly where to add each link and the anchor text. 

Click on “Add” or “Dismiss” to manage these opportunities. 

Scalenut pricing: Seven-day free trial available. Essential at $39/month, Growth at $79/month, Pro at $149/month, and Enterprise at custom pricing.

AI technology is evolving at a lightning-fast pace. The latest developments in Gemini and GPT 4o promise a whole new set of possibilities with AI, especially for SEOs. 

If you’re just getting started with AI SEO tools, this list of tools can be a good starting point to nudge you in the right direction. 

Remember to jot down the primary use cases you want to delegate to AI. Then begin searching for the ideal tool(s) for the job.

Semrush offers an even better way to integrate AI in your SEO workflows with tools like ContentShake, SEO Writing Assistant, and more. 

Explore Semrush’s AI SEO tools today.