Search engine optimization is a long-term approach. But you can take steps to speed up your progress.
Here are 10 quick SEO tips that can rapidly improve performance:
1. Add Descriptive Internal Links
Internal links point from one page on your site to another.
They help readers and search engines discover more of your content. And let you distribute link equity—or link “juice”—throughout your site’s pages.
That can give your pages an SEO boost.
So, include links to lower-authority pages (pages with low traffic and few backlinks) on higher-authority pages (pages with solid traffic and plenty of backlinks).
To find your most authoritative pages, use Semrush’s Backlinks Analytics tool.
Enter your domain and click “Analyze.”
Click “Indexed Pages.”
Sort by “Domains” (the default) to find pages with the highest number of referring domains, meaning websites that link to yours.
When you have a lot of high-quality domains linking to your content, this tells Google that those pages are the most authoritative.
Add internal links on those pages to distribute their link equity to more of your content.
Title tags—or <title> tags—are what search engines often use as clickable links on search engine results pages (SERPs).
They can give Google and users an impression of what your page is about. And how relevant it is to users’ search queries.
Title tags are also important because they tell readers what your content is about. And help them decide whether to click on your site. So, title tags can impact your organic (unpaid) traffic.
Here’s what a title tag can look like when it is displayed on a Google SERP:
And here’s what a title tag can look like in your site’s HTML code:
A title tag that satisfies search engines and users is:
- Relevant: It accurately describes what’s on the page and meets search intent
- Keyword-friendly: It contains the page’s primary keyword
- Appealing: It’s written to capture reader attention
- An appropriate length: It’s between 50 to 60 characters to avoid getting cut off (truncated). Like this:
Using these guidelines, here’s an example of a good title tag:
Review your title tags in your content management system (CMS).
Most CMSs have built-in functionality or plugins to let you easily update your title tags. Yoast is a good example of a WordPress plugin that lets you easily adjust title tags:
Rewrite any title tags that don’t hit the previous bullet points.
Then, monitor your click-through rate (CTR)—the percentage of people who click your site in the search results—in a tool like Google Search Console (GSC).
Follow Google’s instructions if you haven’t configured GSC yet.
Then, click “Performance.” Select “Average CTR” and click “Pages.” (Click “Total clicks” and “Total impressions” to turn them off.) Now, you can review the CTR of your pages.
If your CTR increases after rewriting your title tags, you’re on the right track.
But if it decreases, make a list of new title tag variations. Think about where you might be missing the mark—does it match search intent? Include your primary keyword? Stand out on the SERP?
If you’re stuck, head over to our free AI Title Generator. Just enter your keyword or topic, click “Get my titles,” and pick your favorite.
3. Improve Image SEO
Image SEO is the process of optimizing pictures on your site to help them rank in Google Images:
This offers you another source of traffic besides clicks on the regular Google results.
Prime your pictures for search by:
- Compressing your pictures with a tool like TinyPNG. Compression gives you a smaller file size, often without affecting picture quality. (Smaller image sizes also improve page speed, which is a ranking factor.
- Writing descriptive alt text. Alt text describes what a picture shows. It helps search engines understand the picture content, so they know what keywords to associate it with. And it makes your website more accessible to people with visual impairments. Include relevant keywords and try to describe each picture in 125 characters or fewer.
- Using keyword-rich file names. Instead of naming your picture 12345.jpg, succinctly describe it and include relevant keywords. Like red-cotton-tshirt.jpg.
Then, track your image performance in GSC.
Head to “Search results” and change the “Search type” to “Image.”
If your pictures are ranking on Google Images, you should see an increase in “Total Impressions.” And possibly “Total Clicks” (if people are clicking on them).
Scroll down to “Top queries” to see which keywords your pictures rank for.
Further reading: Google Search Console: The Ultimate Guide for 2024
4. Fix Broken Links
A broken link is an internal or external link that doesn’t work.
Broken links hurt your site by:
- Signaling to Google that your site isn’t maintained or updated: Google wants to rank helpful, up-to-**** content in search results. So, if you have too many broken links, your rankings can take a hit.
- Preventing search engines from crawling your site. If search engines can’t crawl your site through internal links, they may not be able to index and rank your content
- Wasting internal linking authority. Since links pass authority from page to page, you could miss out on ranking boosts if your links break
For this quick SEO fix, use Semrush’s Site Audit.
Enter your URL and click “Start Audit.”
Configure your audit settings. Use our Site Audit configuration guide if you need help.
After customizing your audit settings, click “Start Site Audit.”
The tool will audit your site and display a detailed report. Click “Issues” and search “broken” to find any broken internal and external links.
Click the “# links are broken” result.
This will show you specific pages with broken links.
Then, click “Why and how to fix it” to learn more about the issue and steps to resolve it.
5. Add Schema Markup
Schema markup is code you add to webpages to help search engines understand your content better.
Google uses schema markup to display rich snippets. Like this:
While schema markup doesn’t directly impact your ranking, it can improve your CTR by helping your site visually stand out in the search results.
And the additional context can help search engines place your content in more relevant search results.
Use schema markup to add extra context and visual appeal to:
- Reviews
- Products
- Local business listings
- Recipes
And more.
Learn how to add schema markup to your content with our guide.
6. Fix 404 Errors
When web servers can’t find the page users want, 404 errors happen. These errors hurt your SEO and user experience.
Search engines don’t want to promote broken content. And 404 errors frustrate users.
Open your Site Audit project to find any 404 errors. Click on the “Issues” tab.
Find the text that reads “# pages returned 4XX status code.” And click “# pages” to view each page.
Then, Click “Why and how to fix it” to learn how to address the error.
Further reading: Error 404: What It Is, What It Impacts, and How to Fix It
7. Claim Brand Mentions
Finding sites where someone mentioned your brand without linking to it is an opportunity for a quick SEO win: new backlinks.
Let’s say we came across a piece that included “Semrush” without a backlink to our site:
We could reach out to the author and them to change the brand mention into a link to our site.
Start by making a list of branded names, like:
- Your business name
- Variations of your business name (like common misspellings)
- Your business URL
- Trademarked product names
- Names of influential people within your company (like your CEO and founders)
Then, use the Brand Monitoring tool to track these key terms.
Select “Brand” from the drop-down.
Enter your brand name. And specifics like certain countries or languages you want to monitor.
Then, click “Create query.”
And create new queries for each brand-related keyword you want to monitor by clicking “New query.”
When you’re done, click on “Query list” to view them all.
Pick a query and then click “Filters” and “Article backlinks.”
Select “Without backlinks” and click “Save.”
Now, you can see websites that mention your brand but don’t link to you.
Pay attention to the site’s Authority Score (AS)—a Semrush authority metric calculated via the site’s quality and SEO performance, among other factors—and the estimated reach of the page.
Prioritize reaching out to websites with the highest AS and audience reach on your list. Getting a backlink from them will give you a stronger backlink profile than getting a link from a smaller or less credible site.
Further reading: How to Use Outreach for Link Building
8. Add a Table of Contents
While having a table of contents (ToC) isn’t a ranking factor, those separately linked sections can help you rank for different keywords. And get more traffic
For example, our ToC below has headings like “What Is Content Marketing” and “Why Is Content Marketing Important?”
Each heading has a jump link with a unique URL that takes readers to that specific section. Like this:
So, in the above example, Google might rank that section for “why is content marketing important?”
Apps and plugins can help you automatically add an optimized ToC to your website. Like this WordPress plugin.
If you need something more customized, reach out to a developer.
Then, track your table of contents’ performance in GSC.
Click “Search results” and “+ New.” Select “Page” from the drop-down.
Enter a hash and click “Apply.”
This displays the URLs of your ToC links. See how many clicks and impressions each item gets. Along with CTRs and positions in the search results.
9. Optimize for Featured Snippets
Featured snippets are webpage excerpts that Google displays at the top of the SERP.
Because they show up at the top of the SERP, ranking for featured snippets can increase clicks to your site.
Use Position Tracking to find content you already rank highly for but aren’t ranking for the featured snippet.
Enter your domain and click “Set up tracking.” (If you’ve already created a Position Tracking project, click the project’s name or click “Create new project.”)
Use our Position Tracking setup guide to help you configure the tool.
When the report loads, click “Featured Snippets.”
Click “Opportunities” to see where you can target featured snippet spots.
Look at the “You” column. And focus on trying to get featured snippets where you already rank in the top 10.
Read our guide on featured snippets to learn how to optimize your content for different types of snippets. Optimizing for a featured snippet usually involves a quick tweak of your existing content.
Continue to come back to this report and note which opportunities move to the “Already featured” tab. Meaning, you successfully landed the featured snippet.
10. Revamp On-Page SEO Elements
Optimize weak content (poorly written content or content that doesn’t rank well) to increase its chance of ranking higher in the search results.
Use the On Page SEO Checker to analyze your website. And get clear tips to create high-quality content.
Enter your domain and give your project a name (optional). Click “Create project.”
Locate your new project in the list below and click “Set up.”
Configure the On Page SEO Checker settings with items like the keywords you want each page to rank for. Our configuration guide will help if you get stuck.
When you’re done, click “Collect ideas.”
The tool will analyze your site and give you a list of top pages to optimize. Click the blue “# ideas” button to see your personalized recommendations.
Apply the “Content” recommendations for each page.
Then, monitor your SEO quick wins with Position Tracking.
Click “Overview” and scroll to “Rankings Overview.”
This shows you changes in your ranking position and visibility. So, you can clearly measure whether your efforts are working.
Improve Your Rankings with Quick SEO Wins
These quick SEO tips can help you improve your rankings and get more traffic.
But remember that SEO is a long-term approach.
For a sustainable SEO strategy with lasting results, use Semrush to help you continually monitor your rankings, spot areas to revamp content, and more.
Try Semrush for free today.
This post was updated in 2024. Excerpts from the original article by Andrew Raso may remain.
Source link : Semrush.com
