It’ll reduce your reliability, and your page rankings will start dropping in SERPs.
That’s why you need to utilize backlink monitoring tools such as Backlink Audit by SEMrush to clean your referring domains.
These SEO tools help you find your backlinks and ascertain, which of them are toxic or harmful. Now let’s talk about some methods to generate high-quality backlinks.
1. CREATE EXCELLENT CONTENT:
Create content that is readable and shareable. The most ingenious way to create content-related backlinks is to generate high-quality blogs/articles.
Go for long-form content if you wish for it to rank higher in Google search results. Your writing must be engaging, meaningful, and grammatically accurate.
It must encourage people to take some action, and readers ought to find a little value in it.
Conduct a survey of high-ranking content on a particular subject you wish to tackle. Observe how these websites have structured their articles.
Then ask yourself: “How can I create something even better? ” content doesn’t include textual information only.
2. INFOGRAPHICS AND BACKLINKS:
Content may also include visually-appealing infographics. Multiple high-ranking websites have found infographics excellent means for link-building and customer engagement.
While being easily shareable on social media, this visual data both educate and entertain your audience.
That’s why we use this tactic to generate backlinks. A little outreach might help you communicate with people who’ve previously shared some infographics.
You can interest them in reviewing your visual content and even share it online. Creating infographics isn’t costly; it’s less-than-$200 expensive. You can also hire someone on Fiverr to make them at cheaper rates.
3. PROMOTE YOUR CONTENT BY YOURSELF:
Your content, no matter how lucrative it is, won’t get any attention without effective promotion.
Find people who are interested in promoting your blogs/articles. We’ll discuss some specific promotion measures later.
What you can do is share your work on social media and leverage the power in your favor. If you wish to find bloggers who can link to your content, try searching for roundups.
Search for “your keyword + roundup” and contact a weekly/monthly roundup. But be careful about not asking directly for a link.
First, send the roundup’s webmaster a link to your content and wait for them to follow up.
4. INTERVIEW SOMEONE OR GET INTERVIEWED:
The famous Jumanjicatchphrase “Hunt or be hunted” applies here. Share your expertise online by offering interviews.
It is a smart way to get some digital attraction and create better prospects for inbound links. The alternative strategy is to interview someone else so that personality will link back to your website.
It doesn’t matter if you’re famous in your niche or not. You have to be an excellent public speaker and learn basic tactics associated with giving/receiving interviews.
Then you can reach out to other websites and offer yourself as an interviewee.
It is yet a sort of audio content that might help your website grow and prosper. Search on Google for interview roundups.
5. NETWORKING IS THE KEY:
Interviewing tactics won’t work unless you have a network around you. Networking is necessary to maintain your reputation in the digital market and survive its competitive nature.
Having connections and associations help you perform the tricks we’re going to mention next. These contacts let you find link-building options in the field.
Here you need to be creative about your link-building strategies. So, let’s present some more creative ways to generate backlinks.
6. BECOME A GUEST BLOGGER:
Guest blogging is the perfect way to meet a new audience and promote yourself. You can add some links back to your website in exchange for writing an article.
This strategy is beneficial for those who don’t own a high-ranking website. They write for prestigious brands and leverage their client’s popularity to generate traffic for their site.
Some bloggers started misusing this tactic to create poorly-written blogs.
So, Google is cautious about the quality of content they receive. Yes, even GoogleAnalytics asks for guest posts.
Guest blogging was a norm even before search engines used it as a ranking factor. It is how you can search for guest posting opportunities online:
- Digital Marketing + contribute
- Write for us on Digital Marketing
- Marketing+ submit an article
- SEO + want to write for
- Your keyword + become an author
7. KEEP AN EYE ON YOUR RIVAL’S BACKLINKS:
Digital marketing is like a game of chess, where you have to play right before your competitor’s eyes.
You can smartly learn about your rival’s backlinks and even replicate them. The obvious question is this: Who are your competitors in the field?
Well, search your keyword on Google and note down the names of the first few domains. After recognizing your rivals, subscribe to their newsletters and follow them on social media platforms.
Stuff life setting a Google Alert (site:rivaldomain.com) will let you investigate your competitors.
Monitoring these websites allows you to learn their link-building techniques and replicate their backlink generation strategies.
8. INTERNET LINKS DO HELP:
Internal link-building has its unique benefits. The most prominent one is that you are linking visitors back to a page on your domain.
Internal linking distributes “link juice” equally among your website and allows guests to navigate between your articles easily.
It also provides visitors with a quality customer experience. It also establishes the architecture of your site and lets search engines crawl your domain conveniently.
You can again revive your older posts this way, and this procedure makes you entirely self-sufficient.
Not only internal link-building bolsters your ranking, but it also enhances page views. You can imitate the way Wikipedia writes its articles for better exposure.
9. CONTENT MARKETING ENTERS THE GAME:
Content marketing – and the collaborative portion of it – can help you generate better and more backlinks. It is the age of podcasts, live sessions, and webinars.
You can collaborate with another brand to create a project. It’ll allow both brands to earn backlinks and improve each other’s page rankings.
You can use your partner’s audience and digital popularity to contribute to your online promotion. It’s a type of content that naturally attracts links.
The best way to create an attractive podcast is to pick a trending topic. Newsjacking has always been a smart method for selecting an issue that has grabbed the public eyes.
10. BUILD BROKEN LINKS:
Use broken links in your favor and try to repair them. If you find a broken link with 404 errors, contact the site’s owner.
You can inform them about their broken link or even help them out by writing some content.
In both cases, you can hope to get a link back to your platform in exchange for your generosity. Google Chrome has an extension called Check My Links that allows you to search for broken links.
The trick is to be supportive and not greedy for backlinks. Contact the webmaster and inform him/her about the 404 error.
The webmaster may refuse to link back to your website. But this technique is worth the risk.
